Digital Marketing Analyst - (TO), Italia - twiceasnice Recruiting

Descrizione

Digital Marketing Analyst (Google Analytics Cert. Req.) - HYBRID
Location: Within ~1.5 hours of North Philadelphia (PA, NJ, NY)
Salary: $115,000-$125,000+ plus discretionary annual bonus ~10%
Benefits: Medical, Dental, & Vision (Company pays 100% for Families) + PTO
Job Type: Full-Time
Hybrid Schedule: 4 days remote & 1 day in office (Th)
Typical Hours: 8:00am – 4:00pm EST Flexible
Start Date: ASAP
Sponsorship: Not available
Relocation Assistance: Not Available

Digital Marketing Analyst (Google Analytics Cert. Req.) – HYBRID Description

Our client in the affiliate marketing industry is looking for a Digital Marketing Analyst to add to their hybrid team, meeting in person one day per week at a coworking space in Lehigh County, PA (zip: In this role, you will play an integral role in data-driven marketing operations by providing accurate and actionable insights regarding digital marketing across multiple client accounts. The preferred candidate will possess digital analytics expertise gained in an agency or media/affiliate publishing environment, with hands-on experience analyzing any of the following: Affiliate, Paid Search, SEO, Paid Social, Display, Analytics, CRO, or similar disciplines. Success in this role demands a combination of strong initiative, meticulous attention to detail, a process-oriented mindset, and a solutions-focused approach. You're a fast learner who isn't afraid to ask questions and is a naturally curious, master problem solver who is always obsessed with ways to "make things better." This is a great opportunity to join a growing and successful company that places a significant emphasis on collaborative teamwork, valuing each team member's contribution and recognizing their potential to make a substantial impact on the business.

Digital Marketing Analyst (Google Analytics Cert. Req.) – HYBRID Responsibilities

• Lead data-driven marketing analysis, enhancing overall campaign success

• Provide precise insights to marketing managers through daily, weekly, and monthly reports

• Collect, clean, structure, and analyze data in Excel from 25-30 sources

• Ensure data accuracy through quality assurance checks and pre-launch verifications

• Monitor and validate accurate tracking of key performance indicators (KPIs)

• Understand and leverage tracking methodologies for paid search campaigns

• Proactively identify opportunities to optimize media spend and scale paid media investment

• Synthesize actionable conclusions from diverse data sources to influence strategic decisions

• Foster relationships with external partners; platforms, tools, technology, agencies, consultants...

• Collaborate with team members and business leaders to develop and understand metrics packages

• Innovate and propose methods to enhance overall business efficiency, automation, and profitability

Digital Marketing Analyst (Google Analytics Cert. Req.) – HYBRID Qualifications

• Bachelor's degree required

• Google Analytics certification is required

• 3+ years of digital analytics reporting experience at an agency or media/affiliate publisher is required

• Experience with tracking & analyzing daily performance data is required

• Strong analytical and technical skillset with advanced Excel skills is required

• Ability to collaborate in-office 1 day per week (Th) is required (plus 3-4 days for initial training)

• Reliable internet, a dedicated workspace, & initiative to succeed in a remote position is required