Consumer Engagement Partnerships Coordinator - Milano, Italia - Ermenegildo Zegna

Ermenegildo Zegna

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

BASIC PURPOSE OF THE JOB
At Zegna, we believe there is a more strategic way of acquiring high-net-worth clients than via traditional marketing channels.

This role will support the Head of Consumer Engagement in nurturing existing partnerships (such as Art Basel) and bringing to life potential new global partnerships aimed at acquiring high net-worth clients, across complementary industries (such as art world, hospitality, and vintage cars).

MAIN RESPONSIBILITIES

Assess fit with the brand, ensuring that it is consistent with the value and direction of Zegna (e.g., find a "reason for the partnership to exist" via storytelling based on both brands' values)
Create a value proposition that suits the needs of Zegna by understanding how to get visibility to selected top clients while minimising the investment (e.g., "inkind contribution" over a oneoff sponsorship fee)
Be the main point of contact to execute and "make it happen"
At launch, be present to assess how to evolve/improve the partnership
Responsible for the return on the investment

BACKGROUND AND PRINCIPAL SKILLS REQUIRED FOR THE POSITION

Attentive to details
Project Management
Analytical skills
High flexibility and reactivity
Good communication skills
English Fluent as a must
Luxury sensitivity
Negotiating skills
At least 2 years of experience in similar roles, preferably in the Retail environment
University Degree (preferably Art)
Fluent English