Customer Engagement Tool Expert - Milano, Italia - IQVIA

IQVIA
IQVIA
Azienda verificata
Milano, Italia

2 settimane fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione

On behalf of our Client a global pharmaceutical company, IQVIA is looking for a
Customer Engagement Tool Expert who can join an exciting working environment in a dynamic atmosphere areas.


Location:
office based - Milan


YOUR TASKS AND RESPONSIBILITIES

  • Work with the CRM & Tools Lead to develop and execute plans to improve the effectiveness of MCM programs and tools
  • Work with the Content Creator and Campaign & Marketing teams to develop and manage automated marketing campaigns in SFMC and evaluate new opportunities and features
  • Collaborate with Data Science and Advance Analytics, Sales Force Effectiveness, Customer Insight AM, teams to define and monitor KPIs
  • Partner with internal (e.g. IT) and external (e.g. agencies) stakeholders on a regular basis to plan, execute and analyze projects and determine the best tool to use
  • Collaborate with the CRM team to increase the adoption and implementation of digital channels
  • Collaborate with the CRM team and business teams for the implementation and maintenance of the suggestion engine tool for all the Bus in Veeva CRM
  • Be able to do coding in Journey Builder
  • Evaluate new opportunities and features for the above tools
  • Collaborate with Global for the activities listed above

WHO YOU ARE:


  • Degree in Marketing, Communication, Digital, IT or Economy
  • 3+ years of multichannel marketing experience maturate in international companies or in marketing and communication agencies
  • Veeva CRM experience required, Google analytics competencies, Sales Force Marketing Cloud certified
  • Analytical background to integrate datasets & drive data quality check
  • Strong focus on delivery, with the ability to multitask, organize and prioritize effectively, and excellent communication skills
  • The capacity to operate at both a strategic and tactical level, and the ability to think outside the box
  • Resultsdriven approach, with the ability to analyze business performance and interpret results to help improve future marketing activity
  • Curiosity for novelties and IT innovation

CONTRACT:

Chemical Contract - Permanent

LI-CES #LI-DNP
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