Senior Content Strategist - Milano, Italia - Groupm Emea

Descrizione

Position at Wavemaker Wavemaker is looking for a Senior Content Strategist (temporary contract) with a proven expertise in developing strategies and ideas driven by cultural insights, brand understanding, platform trends and languages.

The ideal candidate has a strong editorial mindset with a solid experience in a social, creative or digital agency, covering at least 7 years in a similar role.

We think that a "roll up my sleeves" mindset is crucial to succeed with this role, bringing together a significant range of disciplines you'll need organization, proactivity and problem solving.

MAIN ACTIVITIES · Lead and develop effective content strategies, connecting the dots across multiple touchpoints (from brand's channels to earned media).

• Cross-functional collaboration, working closely with teams across the company, including analysis, creative, branded content, influencer marketing and media to facilitate a unified and consistent message.
• Present content strategies to clients, partners and internal multi-disciplinary agency teams in a compelling, and persuasive way to ensure understanding, buy-in and alignment;
• Work with the creative teams – challenge and inspire them to develop great ideas, also through different and emerging channels or trends can work to generate impact and results;
• Be the pivot from ideas generation to final implementation and measurement;
• Provide strategic input into new business, pitches and internal agency initiatives

What background we have in mind for this position: · At least 7 years of experience in content strategy;

• Expert understanding of consumer attitudes, motivation and behaviour;
• Understanding of social trends and brand entertainment;
• Confidence with research & data
• Proactive attitude and innovative mindset;
• Ability to write effectively and creatively in Italian... but it is also required to have a very good English comprehension, listening and writing capabilities

LOCATION Wpp Campus in Milan (plus the option for hybrid working)
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99