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Store Activation - Milano, Italia - Adidas

Adidas

Azienda verificata

Milano, Italia

1 mese fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Purpose & Overall Relevance for the Organisation:

The Activation Expert position is a new and unique role created specifically for the adidas Brand Center stores.

The Brand Center stores have a high degree of local relevance and ensure that the store is part of the overall Brand echo system in the city, building both the Brand experience, perception and also stores performance.

These stores re-enforce the connection to the City Creators and the adidas Community.- The Activation Expert will develop an in-store link between the consumer retail experience and the adidas brand in the city connecting, engaging, enabling and inspiring the key city relevant communities and influencers 365 days a year building an authentic and longterm relationship with them.

Through best in class retail activation & marketing initiatives this role will be pivotal in driving the vision & future of the adidas brand

Key Responsibilities:
Ensure that the Brand Center store activation program comes to life each season in line with the product and brand stories includes window execution, visual merchandising alignment, instore communication, events, etc.
Be fully accountable for store consumer analysis through consumer insights collection
Be knowledgeable about the targets and performance of BC Milano store, working closely with sales team and proactively assess any business opportunity or performance issue.
Be a knowledge expert on sports within the city and the competitors initiatives and develop methods to share this knowledge with the other Brand Center Store staff.
Create contents relevant and in line to the adidas Brand and local strategy.
Drive the elements of community connectivity within the Brand Center store by networking with local Running, Training and Football communities and establishing relationships with key consumers and influencers.
Organize and host events both in

- and out-of store in alignment with Brand strategy

Serve as a sports beacon within the Brand Center store; this roll will not have a direct focus on selling product.
Engage and inspire the Brand Center staff, consumers and community on the adidas brand.
Support in managing the assigned Marketing Activation budget, ensuring projects come in within budget and MWB is optimized.
Constantly check assigned budget, in line with Direct Manager's guidelines and in full respect of internal NTP procedures
Knowledge, Skills and Abilities:
Part of the city's sports culture and knowledge expert about the sport city scene
Strong in building relations and inspiring people becoming a point of reference within the city around sport
Visual communicator and storyteller an eye for capturing content in an adidas way.
Good copywriter using the target consumer's tone of voice.
Social influencer and early adopter / native of social media.
Ability to drive activation calendar and run community events
Connected with a large and relevant contact book of influencers.
Knowledge expert about the sports community, adidas brand and the respective flagship city.
Passion for the Sports and the adidas brand and enthusiasm/energy for activation.
Ideas focused, complemented with organizational and project management skills.
Creative and innovative.
Fluent in local language and proficient English.
Knowledgeable in MS Office.
Requisite Education and Experience / Minimum Qualifications:
Retail Marketing and/or Retail experience.
Instore retail experience is a plus.
Experience of relevant PR / marketing / events is an advantage.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME.

WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE:
THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE:
Speak up when you see an opportunity; step up when you see a need.

OWNERSHIP:
Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION:
Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY:
Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY:
Play by the rules. Hold yourself and others accountable to our company's standards.

RESPECT:
Value all players. Display empathy, be inclusive and show dignity to all.

ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
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