Marketing Data Analytics - Milano, Italia - Culligan Italiana Spa

Culligan Italiana Spa

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Culligan is a leading, global water treatment company that provides products and services for consumers in all aspects of their lives including at home, the office, the gym, as well as at restaurants, hotels, and hospitals.

Culligan is the most recognized water treatment brand in the world and has cultivated its reputation by delivering exemplary service, quality, and expertise over its 80 years of industry leadership.

Description

Reporting to the Digital Marketing Manager, you will develop the data analytics strategy related to the users journey of our different websites.

You'll have an important role in the digital team, and will have the chance to develop your skills on different projects

Your mission:

Implement Google Analytics 4 and its tagging plan
Configure web analysis tools (Google Analytics, Google Tag Manager, Hotjar...)
Produce reports and dashboards for monitoring the main Kpis (Google Data Studio, Excel )
Analyze the performance of digital journeys based on data from our various analysis tools
Design User Journey Maps based on your learnings and identify key touchpoints to optimize
Recommend developments considering user needs and business objectives of customers
Monitor the implementation of your developments and manage build a CRO strategy with A/B testings to validate your proposals on Google Optimize

Desired profile:

You have at least 3 years of professional experience in digital marketing and in your previous experience you have worked in an agency or with an advertiser
You have a background in web data analysis, data marketing and user journey
You have an analytical mind, you are proactive, rigorous and curious
You have a very good understanding of the business, marketing, and strategic issues of a digital project
You like to manipulate numbers and draw conclusions
You have a good knowledge of the web and you have already worked on Google Analytics
You like to understand the business challenges of customers and the expectations of their users
You attach great importance to the end user experience and are interested in UX issues