Social Media - Milano, Italia - Acqua Di Parma

Acqua Di Parma

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Position:

Be responsible for the social and digital strategy of all Acqua di Parma channels.

Act as a link with PR and Brand departments to communicate the 360° brand strategic vision and with E-Commerce, CRM and Sales departments to implement that strategy on the different channels with a Global vision.

Manage and coordinate Acqua di Parma's organic channels (editorial calendar, publishing) and paid channel (sponsorships) at Global level. In charge of the approval of the different social and digital campaigns for all countries.

Management of the marketing and communication of the site through a continuous interface with the Trade Marketing and Sales department for a 360 animation of the E-commerce.

RESPONSIBILITIES

Social Media:

Create a solid Social Media Paid strategy, with focus on Instagram and Facebook
Engage regional teams on the Social Media Planning, in accordance with the global Marketing Plan
Optimize performances of Social Media campaigns in conjunction with the agencies
Master the art of precision marketing worldwide, with perfect tracking, monitoring and continuous adjustment / improvement through a test and learn approach
Manage the content creation process within internal stakeholders
Create reports for internal stakeholders and top management

E-Commerce:

Manage the regional teams in their activities of the ecommerce management: products launch, contents update, etc.
Coordinate with internal stakeholders (e.g., eCommerce Sales team, Content team, Customer Care) to ensure a consistent experience for the final customers through different touchpoints
Manage SEO and SEA activities
Manage the Project Management of special projects

Profile:

REQUIREMENTS

Flexible attitude and project management skills to manage several projects simultaneously
Proven knowledge and understanding of the digital environment and the different social media platforms and how each platform can be used in different scenarios
Extremely organized and highly attentive to detail
Proactive, energetic, results driven
Strong analytical and creative approach to deal with different stakeholders