Account Based Marketing - Milano, Italia - Fortinet

Fortinet

Azienda verificata

Milano, Italia

1 settimana fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Our EMEA Account Based Marketing (ABM) team is growing

Position in open anywhere in EMEA

Responsibilities
Work extensively with the enterprise sales accounts teams to define the appropriate ABM strategy and priorities for the selected accounts (One to One and One to Few) and aligning stakeholders to deploy a multi-touch marketing plan

Work cross-functionally with content marketing teams and/or external agency to produce targeted, personalized assets that engage and convince target accounts to move through the sales funnel.

Program Analysis, reporting and optimization - measure marketing programs effectiveness and gather insights to drive future business and product planning and refine marketing strategies.

Educate sales teams on ABM campaigns and drive adoption

ROI and Budget management

Skills
5 + year of experience in marketing roles including related ABM, enterprise demand generation marketing experience in the IT sector, preferably in IT security

Ability and flexibility to work in a fast-paced business led environment

Proven track record with account-based marketing programs and experience working and enable enterprise account teams new to ABM

Ability to leverage data and insights in the development of and to continually optimize marketing plans

ABM Software experience a plus (6 sense, Bombora, Madison Logic)

Strong project management skills and ability to build and improve processes

Ability to effectively work with cross-functional teams

Strong business acumen

Excellent verbal and written communications skills

Fluent English