Catalog & Estore Optimizations Specialist - Milano, Italia - Sephora

Sephora

Azienda verificata

Milano, Italia

1 settimana fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Within the Italian eCommerce department, reporting to the Head of eCommerce, the Catalog & eStore Optimization Specialist will be responsible to assure a best-in-class online User Navigation Journey and Catalog Quality closely work in collaboration with EME Catalog Team and Local Teams.

Key Activities/Responsibilities

Be the local referent for EME Catalog Team for our online products catalog & launches
- be the main point of contact for the Region teams (eg. give insights or alerts about local launches)

Support the Region on Brand spaces strategy according to local priorities
Check translation for priorities and brand launches, suggest naming, description and visuals optimizations
Be the point of contact between Offer and Supply local Team to assure stock coverage for new launches and commercial activation priorities.
Manage local bundles strategy and implementation
Suggest filters, categories revisions and alert on wrong categorizations

Navigation on Web & APP:

Work on other elements of navigation to make the customer on site journey seamless and easier (filters, redirections )
Guarantee an excellent assortment display for all Key Moments and main visibilities on site on a weekly basis: lease with Content & Commercial Animation Team defining best sorting of PLPs being coherent with commercial focus, assortments, product ranking and stock availability
Actively work on catalog cleaning and sorting depending on stock coverage to ensure highest Add to Cart Rate and CVR reducing Bounce Rate
Update the Megamenu with existing and new categories based on commercial plan and market trends
Guarantee APP redirections are properly set for all marketing channels and website redirections.
Update weekly APP navbar, check search optimizations, guarantee inspirational contents to engage MAUS on APP
Follow cross sell/upsell rules to guarantee execution also on the APP and proper visualization

Cross-sell/up-sell actions:

Work with EME Team to suggest and implement new successful crosssell/upsell propositions to consumers all along the online journey: suggested carousels in PDPs, complementary add to cart popup and basket carousel optimization.
Constantly analyzing Conversion Funnel and propose adjustment to improve Add to Cart and +1 in cart stimulating cross sell to place visibilities and rules on web + app
Track the results of cross sell/upsell actions periodically

Ensure Transversal Site content improvement

Manage and improve content on website (e.g., contact form, cookies policy, FAQ etc)
Set up links (e.g., social media, one link APP definitions)
Correct translations and clear funnel for clients (from PDPs info to Cart and Checkout)
Contribute to Blog & SEO Content Optimization depending on market scenario needs: adjusting reindex, Meta Tags update and maintenance

Participate and monitor local eMerchandising optimizations action plan

Ensure local competitors benchmarks (new features, tools or key best practices) to share with the Region
Keep track of the digital technology optimizations planned by EME Team, sharing internally to local eCom Team and be proactive to propose customized actions relevant for the market
Support in building business cases cross countries to actively participate in the prioritization of features update and developments
Monitoring of local performance, run and reporting of anomalies with monthly analysis outlining problems, opportunities, and propose solutions to EME Team
Support in cross countries harmonization of the definition of KPIs to define the monitoring of the performance
Analyze brands performance and propose Web + APP optimizations actions to boost conversion rate
Analyze Brands and categories KPIs such as Traffic, CVR to scout optimizations for business

Be the local referral for the Region, our "Captain" to ensure a smooth collaboration and ease the communication on:

Searchandising:

Actively participate in the continuous improvement of the estore search experience by providing constructing, data driven and actionable feedback (e.g., name exclusions, compound words, stop words)
Determine criterias for personalized sorting of search results as well as the appropriate filter, spelling mistakes, synonyms, automatic suggestions for example
Study customer behavior to better anticipate their expectations and improve the conversion of search engine users

Ranking & Personalization