Performance Marketing Specialist - Milano, Italia - FARFETCH
Descrizione
New Guards Group is the home to 10 international luxury brands: Marcelo Burlon County of Milan, Off-White c/o Virgil Abloh, Palm Angels, Unravel Project, Heron Preston, Alanui, Kirin Peggy Gou, Opening Ceremony, Ambush, There Was One.
We work with the understanding that fashion and luxury can be different:community-based, quality-driven, collaborative, truly global and quick. Our brands and products stem from creative and managerial innovation and the philosophy of Made in Italy. We're redefining the way luxury is conceived, communicated and shared. Where others see limits, we see goals.
TURATI
Our new office in Via Turati is a strategic hub, and home to all of the NGG staff functions. Turati is where the behind the scenes driving force of NGG is brought to life; this is harmonized with the archive exhibits of brand collaborations found throughout the office
THE ROLE
We're looking for a Performance Marketing Specialist with a strong analytical mindset and a hands-on Paid Media background to join our Digital Team.
As part of this role, you will manage the Performance Media Campaigns for the Group's portfolio of Brands across multiple channels and markets.
You will also be the main point of contact for analysis and optimization needs, helping to drive growth and efficiencies across all digital touchpoints.
WHAT YOU'LL DO
- Work alongside the Digital Team to coordinate paid planning and campaign executions across all
- Manage daytoday operational needs for paid media campaigns together with our partner
- Analyse and report on website Traffic and Performance data, sharing clear insights on
- Work closely with the Merchandising team on key product strategies.
- Work closely with the Ecommerce team on Conversion Rate Optimization strategies
- Work closely with the Brands marketing teams for 360° campaign activations
WHO YOU ARE
- 3+ years of experience in a fastpaced environment in the fashion luxury vertical or digital
- Deep knowledge of Google Analytics & Tableau.
- Excellent analytical and reporting skills. Able to present and gain insights from data.
- Handson professional knowledge of all main Digital Marketing platforms (Google Ads, Business Manager, DV360)
- Strong organisational skills, able to prioritise and manage complex workflows.
- Team player, openminded problem solver able to find solutions before issues.
- Committed to results and deliveries.
- Excellent English knowledge (spoken and written).
REWARDS & BENEFITS
- Great compensation package (in consideration of your professional experience)
- Lunch tickets
- Discounts on all NGG brands and partners including FARFETCH and Browns
- Be part of a young, dynamic and creative company with over 40 different nationalities
- Brand new headquarters located in the centre of Milan
EQUAL OPPORTUNITIES STATEMENT
- New Guards Group is committed to being an inclusive workplace where diversity in all its forms is celebrated. We make employment decisions without regard to race, religious creed, colour, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law, physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other classification protected by applicable federal, state or local laws or ordinances. If you require special accommodation, please let us know.
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