Trade Advocacy Specialist - Milano, Italia - Pernod Ricard España SA

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Trade Advocacy Specialist

Trade Advocacy Specialist

Are you ready to take on a dynamic role where you'll be the go-to person for our Sales team in the field? Reporting directly to the Trade Advocacy Team Leader, you'll play a crucial role in enhancing our brand presence and driving growth in the On Trade outlets.

In this position, you'll be accountable for achieving key performance indicators (KPIs) by fostering strong relationships with On Trade outlets, driving rotation growth through activation and education of our focus brands. You'll serve as the primary point of contact for Sales, representing our full brand portfolio.

Your responsibilities will include delivering high-quality, consistent, and memorable brand experiences to consumers in designated venues, ensuring our brands stand out and running masterclasses for bartenders and hospitality staff to elevate our portfolio brands to first choice status. Additionally, you'll oversee WHS Trade Events & Trade Fairs in your assigned geographical area.

With your expertise in spirits product knowledge and mixology, you'll leverage existing relationships and act as a trusted advisor to professionals in the industry. You'll also utilize assigned tools to monitor and evaluate performance against qualitative and quantitative objectives and KPIs.

Contracted through a Temp Agency (contratto in somministrazione), you will be part of the Trade Advocacy Team and receive support and guidance from the Team Leader. If you're passionate about the spirits industry and thrive in a fast-paced, customer-facing environment, we want you on our team

The areas we are looking to cover are the following:

• Verona, Bergamo, Brescia
• Bari, Potenza
• Roma, Napoli
• Catania, Palermo

Some of your responsibilities

• Relationship Building & Advocacy. Forge lasting partnerships and provide value-added visits and brand trainings. Engage in social media communication and participate in Trade Fairs to promote advocacy. Inspire outlet staff enthusiasm through Masterclasses and bartender trainings.
• Brand Experiences & Activations. Execute brand activations for the Super Premium PRI portfolio, ensuring consistency with brand positioning. Drive consumer engagement and brand loyalty through immersive experiences. Promote tasting opportunities directly to consumers during events.
• Sales Support & Education. Collaborate with sales teams to boost brand distribution and rotation in point of sales. Assist with PRI assortment presentation, staff training, and new product presentations in outlets and potential customers.
• Evaluation & Analysis. Optimize activities based on feedback and field insights. Share observations with Trade Marketing & Advocacy Expert to refine strategies during meetings.
• Reporting. Deliver daily activity recaps and monitor KPIs using company tools.

What we look for

• Experience. With over 2 years in the Bartender community or Beverage Company, you bring deep expertise in mixology and spirits. Your understanding of commercial dynamics and negotiation skills is complemented by native proficiency in digital and social networks.
• Key Competencies & Skills. Your results-driven approach, coupled with strong presentation and communication abilities, makes you a valuable team player. You possess a profound understanding of market trends and key players , maximizing business opportunities. You know how to activate strategies in alignment with brand, portfolio, market, and channel objectives. Creativity and innovation are your strengths, allowing you to generate and implement unique solutions. Holding HACCP certification , you're also proficient in Microsoft Office, you're fluent in Italian and have a good English, both written and spoken.
• Conviviality. You can't wait to become a créateur ( or créatrice) de convivialité , aiming to transform every social interaction into a genuine, memorable, and unique experience. You feel represented by our mission to "Unlock the magic of human connections".

What we offer

• Real impact. Great business exposure and hands-on experience, collaborating with the n. 2 Wine&Spirits company worldwide.
• Room for growth. Varied tasks and meaningful projects within an internationally successful Group.
• Strong values. Our passion for helping to deliver experiences that touch peoples' lives is what binds us together and makes us proud to belong. We create an environment where you can bring fresh thinking, try something new and show what you can do. We value simple and direct relationships that build trust, support and collaboration. We value diversity of backgrounds, thoughts and opinions.
• Competitive salary. We highly appreciate expertise and are committed to offering fair and competitive compensation.

DE&I

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talent.

Studies suggest that women tend not to apply for a job if their CV isn't a perfect fit. But in Pernod Ricard we're all about recognizing talent and potential, not just ticking off experience boxes. So, if you like the role and feel you could do well in it, don't hesitate—go ahead and apply

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About Us

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq and Vin&Sprit Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard pastis, Ballantine's, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob's Creek, Brancott Estate, Campo Viejo, and Kenwood wines.

Pernod Ricard's brands are distributed across 160+ markets and by its own salesforce in 73 markets. The Group's decentralised organisation empowers its 19,000 employees to be true on-the-ground ambassadors of its vision of "Créateurs de Convivialité." As reaffirmed by the Group's strategic plan, "Transform and Accelerate," deployed in 2018, Pernod Ricard's strategy focuses on investing in long-term, profitable growth for all stakeholders.

The Group remains true to its three founding values: entrepreneurial spirit, mutual trust, and a strong sense of ethics, as illustrated by the 2030 Sustainability and Responsibility roadmap supporting the United Nations Sustainable Development Goals (SDGs), "Good times from a good place." In recognition of Pernod Ricard's strong commitment to sustainable development and responsible consumption, it has received a Gold rating from Ecovadis.

Pernod Ricard is also a United Nation's Global Compact LEAD company.