Miu Miu Digital Copywriter - Milano, Italia - Prada

Prada

Azienda verificata

Milano, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation.

Our Iconic Brands include PRADA, Miu Miu, Church's, Car Shoe and Pasticceria Marchesi and we are currently operating in more than 45 Countries, embracing employees of more than 100 nationalities.- Joining our Company means working in a creative and international environment, with teams of people motivated by curiosity and the quest for excellence.

The engine of our success is the importance and value that we place on the talent and passion of our people leading to their own professional growth.

JOB PURPOSE

The Miu Miu Digital Copywriter oversees and sets the brand's tone of voice across digital channels by creating engaging copy for digital platforms and related brand communication projects.
RESPONSIBILITIES
Ensuring all written content aligns with the brand's image and identity
Coordinating translations and proofreading
Ensuring impeccable product presentation and its evolution over time, working closely with digital design and performing market research
Writing SEOfriendly product descriptions for ecommerce
Crafting newsletters in accordance with the schedule of ecommerce launches or communication projects
Creating and reviewing SEM campaigns copy and captions for paid social media campaigns
Managing catalog attributes and product technical information

KNOWLEDGE AND SKILLS

Exceptional writing skills with the ability to craft engaging copy
Strong attention to detail
Passionate about trends and innovations in the digital and luxury space
Deep understanding of luxury brands tone of voice
Flexibility to adapt and prioritize tasks in a fastpaced and dynamic environment
Strong interpersonal skills for effective collaboration with crossfunctional teams, and different stakeholders (both internal and external)
Familiarity with SEO, performance media channels and omnichannel communication
Proactive, independent, creative and motivated
Proficiency in Office suite
Fluent in both English and Italian 45 years of experience in copywriting, ideally in luxury or fashion industry