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- Collaborate with business stakeholders and system integrator analysts to understand business measurement requirements, translating them into comprehensive analytics monitoring solutions.
- Be responsible for expanding the data layer, understanding requirements, writing technical specifications, and working closely with developers during the process of developing new features.
- Quality control and proactively analyse your marketing analytics and tags implementation (with GTM), continuously driving improvement and optimizing data flows.
- Be responsible for setting and maintaining processing rules and filters in Google Analytics 4 to develop and implement an e-commerce strategy through AB tasting to improve website performance.
- Measure and analyse all change to the Datalayer and website in order to collect data, monitor, and provide insights into the online customer experience to the rest of the team
Web Analytics Sepcialist - Milan, Italia - Dolce & Gabbana
Descrizione
Dolce & Gabbana, a leader in the world of luxury fashion, has an exceptional career opportunity available for a Web Analytics Specialist based in Milan. The successful candidate will be part of the Head Quarter E-commerce department, reporting to the CRM Manager, will help the eCRM/CX & DATA team in business and digital-tech growth and will be in charge of:
Main Activities And Responsibilities