Web Analytics Sepcialist - Milan, Italia - Dolce & Gabbana

    Dolce & Gabbana
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    Descrizione

    Dolce & Gabbana, a leader in the world of luxury fashion, has an exceptional career opportunity available for a Web Analytics Specialist based in Milan. The successful candidate will be part of the Head Quarter E-commerce department, reporting to the CRM Manager, will help the eCRM/CX & DATA team in business and digital-tech growth and will be in charge of:

    Main Activities And Responsibilities

  • Collaborate with business stakeholders and system integrator analysts to understand business measurement requirements, translating them into comprehensive analytics monitoring solutions.
  • Be responsible for expanding the data layer, understanding requirements, writing technical specifications, and working closely with developers during the process of developing new features.
  • Quality control and proactively analyse your marketing analytics and tags implementation (with GTM), continuously driving improvement and optimizing data flows.
  • Be responsible for setting and maintaining processing rules and filters in Google Analytics 4 to develop and implement an e-commerce strategy through AB tasting to improve website performance.
  • Measure and analyse all change to the Datalayer and website in order to collect data, monitor, and provide insights into the online customer experience to the rest of the team