- Italian / English language fluency (spoken and written)
- At least 2 years' hands-on experience working on paid media campaigns (PPC and paid social)
- Strong understanding of paid search performance metrics (CPL, ROAS, conversion rate, impression share)
- Experience with Google Ads (Search, Performance Max) and paid social platforms
- Understanding of CRO principles and landing page optimisation
- Knowledge of SEO and how paid and organic activity support each other
- Ability to analyse and interpret performance data to support decision-making
- Experience managing budgets and pacing spend against targets
- Strong stakeholder management and communication skills
- Ability to translate complex performance data into clear, simple insights
- Organised, detail oriented and comfortable working across multiple markets
- Experience working in multi-market or European business environments
- Experience in lead generation driven businesses
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Paid Media Specialist/Marketer– Italian Speaking - mantova - Origin Multilingual
Descrizione
Paid Media Specialist/Marketer– Italian Speaking
Location: Mantua, Italy (Hybrid)
Salary: Negotiable (DOE)
Our client is a leading company in the Mobility/Accessibility industry and is seeking to employ a Paid Media Specialist/Marketer – Italian Speaking - with a primary focus on the Italian market while operating as part of the central marketing team.
The role is reporting to the Marketing Communications Director.
Purpose of Position:
The Paid Media Specialist delivers business growth through high-quality lead generation across paid digital channels, with a primary focus on the Italian market while operating as part of the central marketing team.
Key to success in this role is effective collaboration with paid media agencies (with a view to bring paid activity in-house), strong performance oversight, and continuous optimisation of paid search and paid social activity to deliver efficient cost per lead and strong ROI across multiple markets.
Duties:
• Collaborate closely with paid media agencies to shape and deliver paid search and paid social strategies aligned to business objectives
• Take day-to-day ownership of paid media performance, monitoring spend, leads, CPL and conversion quality
• Lead budget allocation and pacing across campaigns to ensure optimal ROAS and cost efficiency
• Work with agencies and internal teams to audit and improve landing pages, ad copy and user journeys to drive conversion rate optimisation (CRO)
• Strengthen market visibility by identifying new keyword opportunities and monitoring competitor activity
• Maintain up to date knowledge of market and competitor information from a digital marketing perspective, to ensure activity is relevant and impactful
• Translate complex performance data into clear insights and recommendations for internal stakeholders
Personal Specification:
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