Marketing Campaign Manager - Milano, Italia - MG MOTOR EUROPE

Descrizione

Marketing Campaign Manager (M/F/D/X) – Italy Country:
Italy

Work Location:

Reports To:

Head of Marketing

Department/Team:

Marketing
About us
MG has been ahead of its time since the brand's inception in the Morris Garages in 1924.
MG's parent company is SAIC Motor (Shanghai Automobile Industry Corporation).

SAIC Motor is the 7th largest car manufacturer in the world and was the first automobile group in China with annual sales exceeding 7 million units.

SAIC Motor's affiliate automotive companies include Morris Garages (MG), Roewe and Maxus, but also SAIC Volkswagen, SAIC-GM, and others.
MG is designed with the European motorist in mind, offering sustainable, smart, functional, and affordable vehicles.

They're developed in MG's design studios in Shanghai in cooperation with the advanced design studio in London, produced in China, and already available in various European countries.

Now new generations can choose a car from this iconic brand. Updated, electrified, recharged and ready for the future.
For more information, please visit our website MG Motor Italy

MG is one of the fastest-growing Brand in the automotive landscape: 2% market share in less than 3 years, and counting...

We are looking for someone who is organized, detail-oriented, and great with people. If you love challenges and think you're a good fit, let's get in touch
Key Results/Accountabilities expected from the role
The candidate will report directly to Head of Marketing and will be responsible for:
Design, brief, and execute integrated marketing and media campaigns according to MG Motor Italy business goals and budget capacity;
Liaise with MG Motor Italy business functions to ensure lead generation and conversion effectiveness;
Measure, analyze and deeply monitor ROI and KPIs;
Compile regular reports of campaign performance and results;
Coordinate effort of third parties' agencies and suppliers' staff, manage agreement and related-budget;
Regularly track and get insights into competitors' media & comms strategies;

Work to improve MG brand relevance, creating content that will attract new customers and help keep existing ones engaged on various platforms/channels.

Experience & Requirements of the candidate
3-5 Years experience in similar roles.
Excellent analytical and organizational skills.
Good knowledge of English language (C proficiency level preferred).
Outstanding proficiency in using media and KPIs-related, with a solid focus on digital performance.
Clear understanding of business needs, to be translated into a campaign plan created for SMI performance goals.
Team working skills, proactiveness and creative attitude.
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