B2b Performance Marketing Specialist - Torino, Italia - Fluentify
Descrizione
Change the way people learn languages with us.
We are looking for a B2B Performance Marketing Specialist up-to-date with the latest trends and marketing best practices to join the growing Marketing Team in charge of co-creating our future marketing strategy.
Fluentify is an innovative company, pioneering long-distance learning through its effective tutoring platform for studying professional English, French, Spanish, German, Portuguese and Italian.
There are 40,000+ students and 200+ corporate clients who use our online video-conferencing software to improve their language skills with our 260+ native-speaker tutors operating worldwide.
The company, with offices in London, Turin and Milan, is quickly growing with great potential for expansion both in Italy and abroad.
Your challenge
- Managing daytoday operations working with a multidisciplinary team of brand specialists, content specialists, graphic designers, sales and customer experience teams.
- Campaign management and detailed analysis, including optimizing and monitoring campaigns, allocating budget, etc.
- Working closely with Marketing and other teams using a performance and datadriven approach to execute a holistic growth strategy.
- Empowering and spreading all the content marketing production.
- Identifying new acquisition opportunities (new campaigns, new markets, new channels).
- Ensuring content promotion campaigns are in line with other acquisition campaigns.
- Performing indepth keyword research for campaign enrichments.
- Conducting competitor analyses and industry trends research.
- Be responsible for reporting Marketing team efforts using reports (i
e:
Hubspot dashboards).
Who we are looking for
- Validated professional experience as Performance marketing specialist, SEO specialist or growth marketing specialist.
- Strong knowledge of outbound campaigns.
- Intensely familiar with inbound strategy (Hubspot certified in Inbound Marketing is a plus).
- Proficient with Google Stack (Google Ads, Search Console, Google Analytics, Google Tag Manager).
- Experience in Facebook and LinkedIn advertising.
- Proficient with Microsoft Office Suite, in particular Excel, or Google Workspace, in particular Google Sheet.
- Basic understanding of SEO.
- Proficient in project management with an Agile mindset (in Fluentify we use Scrum methodology and we manage our sprints on Jira).
- Fluent in English and Italian both in verbal and written communication (level C1/C2 based CEFR standards).
- Strong analytical and problemsolving skills.
- A highly motivated individual, willing to pick up marketing skills as we grow.
- Selfmotivated, proactive, operative and well organized person with great tasksmanagement skills
- European working permission.
- Ambitious yet informal context.
- Flexible ways of working (sometimes your presence might be required in our office in Turin, but most of the time you will be able to work from home).
- Friday afternoons off and paid (Mon-Thur 9:0018:00, Fri 9:0013:00).
- Personalised learning program (including Hubspot training and certifications).
- Teambuilding activities throughout the year.
- Welfare programs and health insurance.
- Meal vouchers every working day of the month, even if you are smart working.
- Mac workstation.
- A full time contract.
- Salary level according to seniority + bonus
- If you are working abroad and you are planning to come/return to Italy, we can help you with the paperwork to obtain the tax reduction provided for by Article 16, paragraph 1, Legislative Decree 147/2015, socalled "Brain return".
- If you are shortlisted you will be contacted by our team.
- During the first conversation you will have the opportunity to learn out more about the position, the team and the company.
- Afterwards, you will have an interview with your future potential team leader or manager.
- The number of meetings depends on the role, teams and location.
- If you will be the right person we will send you an offer and hope you accept it
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