Customer Intelligence Manager - Milano, Italia - Loro Piana

Loro Piana

Azienda verificata

Milano, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Company:
Loro Piana

Country / Region : Italy
City : Milan
Business group: Fashion & Leather Goods
Contract type: Permanent Job
Function: Retail
Experience required: Minimum 5 years
Reference No: LORP01714
Date of publication:

POSITION

CRM is a key pillar to drive growth for Loro Piana with a significant step change over the next few years.

It will be responsible for presenting key actions to all 6 zones to deliver growth in client KPI's. The role will work cross functionally to drive change, innovation and instill best practices at a worldwide level.

Purpose:

The Customer Intelligence Manager will coordinate a team to analyze customer data from a 360 perspective along with external market intelligence to provide meaningful business insights to drive client actions to achieve customer KPI's.

The Customer Intelligence Manager will also work closely with Go to Market, Merchandising, Product Development, Marketing and Retail to develop ad hoc client analysis to support the decision making process of the other departments.

He/She will also work closely with IT teams and External Agencies to ensure constantly enhance our clients database and reporting.

The Customer Intelligence Manager will be responsible for developing monthly reports to monitor client KPI's and recommending appropriate actions to all 6 zones Worldwide (Europe, China, South Asia, US, Japan and Korea).

Responsibilities:

Customer MIS Reports

Evaluate and adjust Customer KPIs and Standard Reports
Develop an Internal Communication and Training Programme
Improve Customer Insight Process
Create / Automate Standard Reports

Customer Analysis

Predictive Modelling
Customer Segmentation Model
Adhoc analysis to aid business decisions
Can question the database to find relevant insights and/or opportunities to grow the business
Can represent analysis and findings into a management presentation illustrative/visual way
Can translate analysis to messages and proposed action plan
Can work cross functionally with other teams to deliver actions from insights into customer campaigns and projects

Customer Knowledge

Market Research / Intelligence
Customer Knowledge
Internal Customer Expert
Customer Budget/KPIs Projections
Can communicate and/or explain results in a simple way

Infrastructure

Manage a team
Collaborate with peers
Define the infrastructure required to support his team's activities

PROFILE

Education to degree and ideally Masters level (but not mandatory)
Ideally previous +5 years experience in similar roles
Able to inspire other teams in order to align objectives and drive change in different business areas
Excellent team management and cross team management skills
Ability to interrogate data and manage a team of analysts to present meaningful insights and business actions
Excellent communication skills with gravitas to present to senior leadership team
Fluent in English
Willingness to travel (some travel will be required with the role)

ADDITIONAL INFORMATION

Main internal and external stakeholders:

Internal