Omnichannel Acquisition - Roma, Italia - Bulgari S.P.A

Bulgari S.P.A

Azienda verificata

Roma, Italia

1 settimana fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Position:

OMNICHANNEL ACQUISITION & DATA ANALYST SPECIALIST
The Omnichannel Acquisition & Data Analyst Specialist will increase website visibility generating qualified traffic to the website. He/She will maximize client demand capture through synergies with the digital marketing team in a full-funnel marketing approach.

He/She will also oversee the ecommerce funnel and indicate corrective actions to the relevant team to maximize conversion and reach ecommerce target.

Main Accountabilities

Execute the traffic acquisition strategy in collaboration with the performance marketing team, digital marketing, CRM and ecommerce team to reach visibility and revenues targets
Support the manager in the collaboration with central teams for media plan and budget for all acquisition channels to deliver profitable sales through agreed traffic and ROAS targets
Plan, implement, measure and optimize global demand generation programs across different channels to drive brand awareness and revenue generation.
Analyzing online customer demand performances and website funnel addressing corrective actions with relevant teams
Partner with media team, social team, CRM, digital product owners and local markets to optimize campaigns on all channels (SEA, SEO, Affiliate, Display, Retargeting, etc.) with a fullfunnel approach
Identify and develop new trafficdriving opportunities to increase reach, customer acquisition and conversion
Collaborate with marketing analytics to inform acquisition campaign strategy including segmentation and targeting, A/B testing and measurement plans
Develop reports, digital insights and trends to share across the business
Evaluate Organic Search performance by monitoring SEO KPIs and create weekly, monthly and quarterly reports
Continuously monitor industry trends, new technologies, consumer behavior, and competitor activity to ensure Bulgari stay at the forefront of digital marketing.

Profile:

Qualifications & Skills:

Bachelor or Masters education in relevant field
2+ years' experience in working in a Digital marketing team (internal or agency), with proven experience in delivering successful campaigns across performance marketing channels
Experience with web analytics tool and data driven insights
Analytical skills, with the ability to build reports and summarize data in meaningful and insightful way for the goals of the business
Solid understanding of Search Engine Optimization, both onsite (keyword research, content creation and optimization, technical optimization) and offsite (link building)
Advanced proficiency in SEO tools (such as, Google Search Console, Keyword Planner, Conductor, SEMrush, GA, Google ads or similar tools)
Highly analytical with the ability to work across data platforms such as Google Analytics (or similar) and Microsoft Excel
Commercially minded, with a strong focus on business growth with the ability to work towards metrics and targets
Working knowledge of core performance digital marketing channels including Paid Search, Display, Social, and Affiliate
Strong analytical skills and demonstrable experience synthesizing data, delivering actionable insights, and making strategic decisions
A creative, solutionoriented approach: you are hands on and not afraid to roll up your sleeves to get the job done
Comfortable driving results in a collaborative, fastpaced environment
Strong collaboration skills across multiple departments and countries team spirit is important to you and you enjoy working with a diverse, inclusive and international team
Fluency in Italian & English