Data & Performance Marketing Lead - Assago, Italia - Nestle

Nestle

Azienda verificata

Assago, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

What we are looking for
We are looking for a digital geek, with experience in digital media across the whole funnel (awareness, consideration, conversion). We are looking for a person who has worked in digital, both with an analytics and creative mindset. You are great in strategical thinking but you don't mind to put your hands on execution and analysis.

If you want to join the #1 Food & Beverage company in the world, you will have the chance to contribute digital & data success of Nestlé in Italy.

The context

You will work across categories, having the chance to simultaneously learn and understand many different businesses and brands (coffee, petfood, beverages, confectionery, etc)
You will be part of the Corporate Communication team, a crossbusiness function that manages media, corporate communication, consumer engagement, market intelligence, innovation beyond the core and other acrosscategories responsibilities
You will partially work at our Nestlé offices in Italy, Assago HQ, and partially remotely, as per our policy
Permanent Contract

In your role you will:

Ensure the effectiveness of our media plans, implementing global joint business plans we have with main digital platforms (Meta, Google, TikTok, Netflix, etc) at market level in our media strategies
Being the market POC for global streams related to digital media, such as data, audience and activation, search and Retail Digital Media
Ensure the effectiveness of our data collection and related media activations, to increase performances against business or brand objectives
Contribute and collaborate to media and ebusiness teams to ensure 1st party data activation into digital media campaigns
Monitor and report the digital creative hygiene to ensure the best effectiveness of our campaigns
Collaborate to the strategy and execution of our acrosscategories CRM,
Sustain and contribute to our test&learn agenda for the cookieless scenario
Execute and lead the reporting streams, to track digital & media investments

Position Requirements

Solid Experience (3 to 5 years) in Digital Media and Performance marketing
You have worked in agency (digital media is a musthave, offline media a nicetohave) or in an advertiser
You are confident in running analysis and derive a strategy to increase business performances
You fully understand the digital funnel
A degree in marketing, media or communication
Fluent in both Italian and English is mandatory for this position. Please consider that you may work up to 50% of your time with international/global teams

What Will Make You Successful

Passion for digital, new media, performances, staying updated with trends
Confidence with both efficiency and effectiveness in media campaigns
Excellent collaboration skills: You will have a pivotal role between media, ebusiness, marketing and agency team
Ability to prioritize and manage stress: many businesses, many goals, many SPOCs. You will be required to set priorities and make choices

Who we are, What we Believe in
We are Nestlé. We are the

_Good food, Good life_ company.

Good food, Good life_ is our promise, it is a daily commitment.

It is only thanks to our people that we can make a difference and realize this belief:
we call them

_Good People_.

At Nestlé, we believe that

recognition, inclusion and valorization of diversity can make us grow both as individuals and as a company. This is why we promote a work environment, a business culture and a leadership model that guarantee equal opportunities for everyone and at all organizational levels. We believe

diversity is a winning factor and we always encourage our people to share ideas and collaborate.

Here at Nestlé you will also be able to be part of the

Emotional Communities, groups of colleagues of different functions and seniorities who come together with the aim of spreading a corporate culture that allows everyone to freely express their passions and identities.

LGBT +, Gender Balance, Young, Disability, Volunteering, Green, Multiculturalism are just some of the communities that you can be part of.

**Diversity is a fact, inclusion is a choice and we have chosen to be inclusive.