Buying Analyst - Milano - WPP Media

Descrizione

WPP is the trusted growth partner for the world's leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

The Buying Analyst will hold a strategic position within the team responsible for a large client.

The individual will be responsible for managing and implementing buying strategies to propose to the client, thereby overseeing monitoring, reporting, and drafting future negotiation strategies. They will work closely with the planning team and will also play an operational coordination role.

Key Responsibilities

• Conduct in‑depth analyses of the client's media investments at all stages (present during planning, future with respect to results analysis and future strategic vision), transforming data into strategic and actionable insights.
• Effectively present results and negotiation strategies to clients and stakeholders, developing clear and impactful narratives for effective negotiation management.
• Develop and implement innovative negotiation strategies, in full alignment with the agency's objectives and the client's strategic goals.
• Present and articulate negotiation strategies, acting as an internal point of reference for collecting and disseminating the agency's buying insights, and collaborating with the strategic Activation & Buying manager.
• Proactively monitor market trends and relevant data to conceive and implement anticipatory negotiation strategies.
• Constantly review and monitor purchasing conditions and campaign results, actively proposing optimizations and improvements.
• Collaborate synergistically with internal teams (Investment, Buying, Accountability, MMDM) to ensure strategic consistency and operational effectiveness.
• Maintain constant updates on industry developments and international best practices in media negotiation and purchasing.
• Interface with the planning team constantly to monitor, guide, and coordinate operations stemming from on‑air campaigns to support future analyses.

Requirements

• Proven experience of at least 7 years in the media sector, with a distinctive specialization in buying, investment analysis, and offline planning.
• Advanced proficiency in Excel and PowerPoint for complex data analysis and the creation of strategic presentations.High precision and attention to detail, coupled with a strong results‑oriented approach.
• Excellent communication and interpersonal skills, with the ability to establish and cultivate solid relationships with various types of stakeholders.
• Solid organizational and multitasking abilities, with the capacity to effectively manage and coordinate multiple parallel projects.
• Fluency in English, both written and spoken.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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