Digital UX Analyst - Roma, Italia - Bulgari S.P.A

Bulgari S.P.A

Azienda verificata

Roma, Italia

1 settimana fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Position:

Mission

Bulgari Spa is looking for a Digital UX Analyst to join the Digital Marketing Team based in our HQ in Rome to improve the existing online journey and create a unique online luxury experience.

Directly reporting to the Digital Marketing Senior Manager, he/she will be responsible for analyzing, understanding, and presenting data collected to optimize the customer journey and identify the main UX optimizations which will result in AB tests, direct evolutions, as well as quick-wins and personalization activities.

Main Accountabilities

Conduct comprehensive customer journey audits and share valuable insight for each marketing campaign
Influence onsite experience by presenting advanced analyses and help identifying optimization opportunities across the website working closely with IT, Digital and Ecommerce teams
Be proactive in UX use cases and recommendations for tests and improvements to be carried out
Establish KPIs and monitor performance impact of key UX improvements (features/ functionalities) as well as A/B tests launched on the website
Update dashboards and presentations on a regular basis to support planning, execution, and analysis of marketing activities
Analyze, connect, visualize, and present analysis results to different stakeholders at different levels of management transmitting insights and motivations to support the various stakeholders and guide them in decisions.
Run benchmark analysis and collect digital best practices within the market to boost engagement and conversion

Profile:

Requirements:

Masters' degree preferably in Business, Statistics, Economics, Mathematics, Marketing Analytics, or Engineering
At least 5 years of experience in a similar role, with a deep understanding of customer journeys and proven ability to transform customer needs into quality experiences
Strong knowledge of different methodologies and qualitative and quantitative UX research tools
Experience in building dashboards for data storytelling through a visualization tool
Ability to analyze raw data, identify trend drivers, draw conclusions, and summarize actionable recommendations
Proficiency with Google Analytics
Creative thinking with demonstrated success in driving innovation from vision to execution and delivering tangible business results
Strong analytical mindset and excellent communication skills
Fluency Italian and English (both spoken and written) is a must