Paid Media Specialist/Marketer– Italian Speaking - lainate - Origin Multilingual

    Origin Multilingual
    Origin Multilingual lainate

    4 giorni fa

    Descrizione

    Paid Media Specialist/Marketer– Italian Speaking

    Location: Lainate, Italy (Hybrid)

    Salary: Negotiable (DOE)

    Our client is a leading company in the Mobility/Accessibility industry and is seeking to employ a Paid Media Specialist/Marketer – Italian Speaking - with a primary focus on the Italian market while operating as part of the central marketing team.

    The role is reporting to the Marketing Communications Director.

    Purpose of Position:

    The Paid Media Specialist delivers business growth through high-quality lead generation across paid digital channels, with a primary focus on the Italian market while operating as part of the central marketing team.

    Key to success in this role is effective collaboration with paid media agencies (with a view to bring paid activity in-house), strong performance oversight, and continuous optimisation of paid search and paid social activity to deliver efficient cost per lead and strong ROI across multiple markets.

    Duties:


    • Collaborate closely with paid media agencies to shape and deliver paid search and paid social strategies aligned to business objectives


    • Take day-to-day ownership of paid media performance, monitoring spend, leads, CPL and conversion quality


    • Lead budget allocation and pacing across campaigns to ensure optimal ROAS and cost efficiency


    • Work with agencies and internal teams to audit and improve landing pages, ad copy and user journeys to drive conversion rate optimisation (CRO)


    • Strengthen market visibility by identifying new keyword opportunities and monitoring competitor activity


    • Maintain up to date knowledge of market and competitor information from a digital marketing perspective, to ensure activity is relevant and impactful


    • Translate complex performance data into clear insights and recommendations for internal stakeholders

    Personal Specification:

    • Italian / English language fluency (spoken and written)
    • At least 2 years' hands-on experience working on paid media campaigns (PPC and paid social)
    • Strong understanding of paid search performance metrics (CPL, ROAS, conversion rate, impression share)
    • Experience with Google Ads (Search, Performance Max) and paid social platforms
    • Understanding of CRO principles and landing page optimisation
    • Knowledge of SEO and how paid and organic activity support each other
    • Ability to analyse and interpret performance data to support decision-making
    • Experience managing budgets and pacing spend against targets
    • Strong stakeholder management and communication skills
    • Ability to translate complex performance data into clear, simple insights
    • Organised, detail oriented and comfortable working across multiple markets
    • Experience working in multi-market or European business environments
    • Experience in lead generation driven businesses
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