Global Web and SEO Analyst - Milano, Italia - Amplifon Group

Amplifon Group

Azienda verificata

Milano, Italia

1 settimana fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

SEO strategy development:

develop and execute a comprehensive global SEO strategy aligned with business objectives, in a global environment considering more than 5 brands across +20 websites.

Conduct regular website audits to identify and address technical SEO issues and CRO opportunities, collaborating with development teams to ensure site performance.
Leverage on a datadriven approach to address landing pages and related campaigns enhancements to improve conversion rate globally.
Supporting the team to identify A/B tests opportunities and related evolutions.
Collaborate with crossfunctional teams including country digital manager/specialist, brand team and media agency to ensure alignment on lead generation strategies.
Conduct research to understand target audience, competition and industry trends to develop effective product roadmap, CRO and SEO strategies, using internal and external tools (SimilarWeb, Google Market Insights, etc.)
Staying uptodate with the latest SEO and CRO trends, algorithms, and best practices.

Your ProfileGeneral & Technical Skills**:

23 years of handson experience in global SEO and web optimization
Fluent in English, both written and oral
Proficient in using SEO tools like Google Search Console and SemRush.
Sophisticated Analytical Skills with the ability to derive insights from data to support the product roadmap
Appreciated experience with Adobe Experience Cloud platforms (AEM, Analytics, Target)
Knowledge of A/B testing and conversion optimization strategies.
Excellent communication and collaboration skills.
Master's degree in marketing, Communications, or related field

Managerial Skills and Personal Characteristics

Passionate about digital lead generation opportunities across different channels
Datadriven decisionmaker who is organized and detailoriented
Able to work under pressure and meet deadlines while maintaining a positive attitude
Proactive mindset to discover and define new opportunities
Team player who thrives in a collaborative environment.