Client Engagement Manager - Lombardia, Italia - Confidenziale

Confidenziale

Azienda verificata

Lombardia, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Presentazione dell'azienda

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world.

It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under a range of brand names:
Giorgio Armani, Emporio Armani and A|X Armani Exchange.

Descrizione del posto (Mansioni)

MISSION

Design, execute and follow-up of the strategy and activities that have a direct impact on client's recruitment, retention and development for Giorgio Armani Brand.

Understand the clients, develop client's value proposition with focus on VIC, deploy the
CRM & Marketing and clienteling process and tools, liaising with HQs Departments and Regions.

Support the execution and deployment of the omni-channel approach.

Build internal communications to foster collaboration between the marketing, e-commerce, IT and operational functions as it relates to better understanding both current clients and opportunities to acquire new ones.

This will be accomplished through a robust customer retention program, a strategic view of the
CRM calendar as it relates to the company's customer segments and their shopping patterns, and an ability to translate customer insights into actions for marketing and store and online shopping.

ACTIVITIES

CUSTOMER KNOWLEDGE

Analyze market and customer reports
Define and execute the customer segmentation of the brand
Support and enhance a Company Customer centric culture at WW level
Share customer knowledge and Insights through an effective information flow

CRM

Develop and implement strategies and targeted actions based on consumer insights, that grow the customer base and drive sales and traffic, leveraging
CRM and loyalty
Oversee
CRM system (upgrading, data cleansing, integration, etc.) liaising with IT
Oversee data mining and reporting, analyze and monitor
CRM KPIs
Improve instore data collection and data quality

CLIENTELING

Plan, develop, manage and execute initiatives to help grow business through engaging new clients and increasing loyalty among existingcustomers.
Follow up and improve KPIs (recruitment of new client, retention and upgrading od actual clients, frequency of purchases etc.)
Deploy a worldwide Clienteling strategy (process/tools/training) by brand at regional level
Follow up of Clienteling activities at Regional level and consolidate best practices
Deploy the Clienteling tool at WW level and measure results
Define and deploy at Worldwide level the value proposition for VIC Clients
Define, deploy and train a structured team at Regional level (Stores) dedicated to VIC Clients in order to deliver a proper approach at Store level and among the Stores at WW level in line with the Brand Image
Define and follow up KPIs related to VIC actions

CROSSCHANNEL (with E-commerce)

Define a Cross channel strategy, execute and followup
Develop an integrated "one face to the customer" strategy across all channels and touch points, working with all key departments
Support and work collaboratively with E-Commerce and other key departments in order to enhance a consistent and systematic approach at Back-Office level

PROFILE

Master's Degree in Economics
Minimum 5 years of experience in a similar position (HQs based and Retail context)
Analytical skills with an ability to clearly translate results into actionable insights
Strategic vision, capacity to execute and deliver quick wins and mid/long term goals
Good communication skills, ability to work in team, problem solving and proactivity
Fluent in English, mastery of another language would be a plus

Profilo

PROFILE

Master's Degree in Economics
Minimum 5 years of experience in a similar position (HQs based and Retail context)
Analytical skills with an ability to clearly translate results into actionable insights
Strategic vision, capacity to execute and deliver quick wins and mid/long term goals
Good communication skills, ability to work in team, problem solving and proactivity
Fluent in English, mastery of another language would be a plus