Global Customer Engagement Sr Manager - Bologna - Alfasigma S.p.A.

Descrizione

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

But our journey is far from complete In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

Scope of the role

The Global CustomerEngagement Sr Manager plays a critical strategic and operational role in shaping, executing, and optimizing omnichannel engagement strategies across global and local markets. This role is responsible for defining and enhancing omnichannel excellence, ensuring seamless integration of digital and traditional engagement channels to elevate interactions with key stakeholders, including Healthcare Professionals (HCPs), patients, and internal teams.

TheGlobal CustomerEngagement Sr Manager collaborates closely with Global and Local cross-functional teams, including Marketing, Medical, Sales, Commercial Excellence and IT, to drive adoption and alignment of OCE strategies while fostering a data-driven and customer-centric approach creating business impact. The role leads the development of a global omnichannel roadmap, ensuring a forward-looking strategy that integrates emerging trends, customer insights, and technological advancements across the AL therapeutic areas

Your Role

• Define and own the Global Omnichannel Strategy and Roadmap at global level, translating business priorities into a clear and scalable omnichannel vision, and cascading strategic direction, principles, and priorities to countries to ensure alignment with global objectives and customer engagement goals.
• Partner closely with Global Franchise Heads, Commercial Operations, and key stakeholders, acting as a strategic advisor to co-build brand-specific omnichannel strategies. The role ensures alignment on priorities while identifying emerging trends, tools, and methodologies tailored brand-by-brand to enhance customer engagement journeys and drive measurable business impact within a compliant environment.
• Design and standardize the global omnichannel engagement model, defining clear channel roles, customer journeys, and integration across digital and physical touchpoints to deliver a seamless and personalized HCP experience. Lead the optimization of key omnichannel journeys— including the end-to-end digital congress journey— ensuring connectivity across events, campaigns, and post-event follow-up interactions.
• Translate omnichannel strategy into clear executional guidance by defining measurable KPIs and success criteria at both global and local level. Act as a strategic advisor to Franchise teams on what to measure, how to prioritize initiatives, and how to guide resource allocation, providing best-practice direction to support effective and efficient omnichannel execution across markets.
• Track omnichannel performance against defined KPIs, analyzing results and translating data into actionable insights to drive continuous improvement and data-driven decision-making at global and local level. Drive operational excellence in omnichannel execution by identifying and implementing efficiencies across workflows, governance, and campaign performance tracking.

Who are you

You are an omnichannel marketing professional with a passion for delivering results and a strong ability to navigate complex, regulated environments. You thrive in dynamic settings, embrace collaboration, and bring a proactive, solution-oriented mindset and you:

• Understand the nuances of global marketing and can adapt strategies to local needs without losing sight of the bigger picture.
• Are data-driven and analytical, able to translate performance metrics into meaningful insights that optimize future campaigns.
• Are comfortable working within compliance-heavy processes and know how to balance creativity with regulatory requirements.
• Bring strong project management skills, ensuring that timelines, budgets, and stakeholder expectations are met, even in fast-paced environments.

Why Join Alfasigma:

At Alfasigma, we foster a culture where the courage to innovate is key to our success.
We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.