Tiktok Specialist - Milano - Coccinelle

    Coccinelle
    Coccinelle Milano

    3 giorni fa

    Descrizione
    Coccinelle is looking for a TikTok Specialist to join our Communication Department.
    We believe in people, their stories and the unique contribution each one can offer.

    Joining Coccinelle represents a unique opportunity to convey passion and enthusiasm and leave your mark in a constantly evolving work environment.

    Role Overview
    The Digital TIK TOK Specialist will be responsible for developing, managing, and optimizing the brand's TikTok strategy.

    This role combines creativity, cultural awareness, and data-driven thinking to drive brand awareness, engagement, and growth, in line with the company's positioning and values.

    Key Responsibilities
    Develop and execute the brand's TikTok content strategy in line with overall digital and social media goals
    Create, plan, and publish engaging TikTok content (videos, trends, formats, storytelling) with a strong fashion and lifestyle focus
    Monitor TikTok trends, sounds, creators, and platform updates, translating them into brand-relevant content opportunities
    Collaborate with internal teams to ensure consistent messaging and visual identity
    Coordinate with influencers, creators, and ambassadors for TikTok collaborations and campaigns
    Manage the TikTok content calendar and ensure timely publishing
    Analyze performance metrics (views, engagement, growth, conversion where applicable) and produce regular reports with actionable insights
    Support paid TikTok campaigns in collaboration with media or performance teams
    Ensure brand safety, tone of voice, and visual consistency across all TikTok content
    Manage social media DM requests from customers and followers
    Support the management of the other brand related social media platforms
    Required Skills & Experience
    2–4 years of experience in social media or digital marketing, with a strong focus on TikTok
    Proven experience managing TikTok accounts for fashion, beauty, or lifestyle brands
    Strong understanding of TikTok culture, trends, algorithms, and best practices
    Proven experience managing META, GOOGLE, PINTEREST and multiple social media platforms
    Excellent creative and storytelling skills, with an eye for fashion aesthetics
    Experience working with creators and influencers
    Ability to analyse data and translate insights into content optimization
    Familiarity with social media tools and analytics platforms
    Strong organizational skills and ability to manage multiple projects simultaneously
    Basic video editing skills (CapCut, Premiere Pro, Final Cut, or similar)
    Experience with TikTok Ads Manager
    Personal qualities
    Creative, curious, and trend-driven
    Passionate about fashion, digital culture, and social media
    Proactive, flexible, and comfortable working in a fast-paced environment
    Strong communication and collaboration skills

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