Strategy and Components Product Marketing - Sant'Agata Bolognese, Italia - Automobili Lamborghini

Automobili Lamborghini

Azienda verificata

Sant'Agata Bolognese, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Marketing & Sales:

About us

At
Automobili Lamborghini we constantly work to intercept and spread the uniqueness of each member of the team, aware of the richness that comes from the meeting and exchange of differences.

We give great value to time, so we offer you a flexible way of working that meets your daily needs, so as to dedicate important moments of your life to yourself and the people you love.

We are looking for people who want to stand out in a place that makes no distinction of gender, age or culture, working every day to value fragilities as an authentic gift.

We are proud to be certified Top Employer because at the core of our actions we put people and their personal and professional growth.

Our main challenge is to contribute to the construction of a future-proof society, which is why we have made sustainability our mantra.

From your first day in the company, you will have the opportunity to see the results of your commitment, leaving an impact that really has an effect.

We are looking for authentic, brave people, eager to go beyond their limits.

In our team you will have the opportunity to trace your path and be its driver, anticipating the times and indicating the route.

Not only tasks and goals, but singular people and stories that mix, adding their own color to an iconic Brand:
Lamborghini.

About the job
Are you eager to take a new opportunity?

Are you looking for a challenging and dynamic environment where to build your professional career?

We are looking for a
Strategy and Components Product Marketing to join our headquarters at Sant'Agata Bolognese (BO), reporting directly to the
Head of Product Marketing.

You will have the responsibility to propose product positioning and value proposition for Lamborghini future product portfolio, taking into account market trends, customer study, product research, benchmark and competitive intelligence data.

You will be the representative of Product Marketing in Component Strategy Team in which you serve as "voice of the customer", suggest synergetic component strategies between products line, define concept proposals and assess development results from a market perspective, requiring modifications or additions to components requirements.

You will be involved in such activities as product and content strategy definition, target setting, perceived value analysis, market research and lifecycle strategy, integrating your sales knowledge from market observations into the development process.

- providing support to Product Marketing to define future products positioning and product portfolio evolution
- defining product mission and prepare marketing concept and marketing product briefing for new project initiatives
- collecting all the deliverables of commercial department for new projects in the pre

PEP phase

- preparing benchmark, product comparison and competitive intelligence analysis
- proposing synergic strategies between product lines
- defining the components strategy, concept and positioning, component requirements, target setting, price/volume figures, market research acting as Product Marketing interface in the Component Strategy Team
- defining component pricing and managing Optional and "Ad Personam" characteristics
- deriving content characteristics, price and volume measures in case of target deviation and eventually requesting modifications or additions to product content
- defining and managing commercial levers to support content strategy implementation within product range

About you