- Collaborate with business stakeholders and system integrator analysts to understand business measurement requirements, translating them into comprehensive analytics monitoring solutions.
- Be responsible for expanding the data layer, understanding requirements, writing technical specifications, and working closely with developers during the process of developing new features.
- Quality control and proactively analyse your marketing analytics and tags implementation (with GTM), continuously driving improvement and optimizing data flows.
- Be responsible for setting and maintaining processing rules and filters in Google Analytics 4 to develop and implement an e-commerce strategy through AB tasting to improve website performance.
- Measure and analyse all change to the Datalayer and website in order to collect data, monitor, and provide insights into the online customer experience to the rest of the team.
- Ensure complete and user-friendly documentation of all issues relating to implementation, analysis, and optimization actions.
- Deeply analyse the online customer experience, defining and monitoring KPIs and signals, improving CX-CRO indicators that lead to increased conversion and proposing CX improvement solutions.
- Analyse various data in order to provide strategies and achieve established KPIs, maintaining the structures and processes that enable the performance of CX-CRO analysis with dynamic reports on Looker Studio.
- Define tools and solutions to implement CX-CRO improvement actions, helping to identify, evaluate and implement tools and solutions aimed at improving the Customer Experience and best developing CR optimization with user analytics tool (e.g. Content square).
- Manage all online activity in relation to sales, conversion, testing and AB test reporting and work together with marketing teams to improve quality and traffic acquisition.
- Provide analysis and monitor e-business performance, preparing ad hoc reports and specific dynamic reports aimed at showing results relating to online sales, funnels, user behaviours, digital journeys, conversion rate insights.
- Be the point of reference for understanding customer behaviour, defining their life cycle, and transforming specific insights into concrete actions aimed at increasing customer value and involvement.
- Support Data Mart maintenance by enabling the data visualization platform (Power BI) integrated with the datalake (e.g. Snow Flake).
- Understanding the basics of SEO.
- Minimum 3 to 5 years experience in a similar role. Bachelor's degree in Digital Marketing or Communication, Computer Science, Economics or a related field. Excellent knowledge of Excel. Knowledge of UX practices, user flow, and web analytics. Confidence in traffic analysis, reporting tools, and optimization on Looker Studio. Understanding of attribution models in multi-variant testing, conversion management, sales journey optimization, traffic analytics, and reporting tools. Experience in the web analytics domain and knowledge of tag implementation requirements through Google Tag Manager and Google Analytics 4. Experience using industry-standard web analytics tools at the administrator level. Familiarity with JSON data layers and experience working with developers throughout implementation. Knowledge of journey analysis tools such as Content Square or similar. Strong knowledge of AB TEST tools (preferably AB Tasty).
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Web Analytics Specialist - Milan, Italia - Dolce & Gabbana
Descrizione
Dolce & Gabbana, a leader in the world of luxury fashion, has an exceptional career opportunity available for a Web Analytics Specialist based in Milan. The successful candidate will be part of the Head Quarter E-commerce department, reporting to the CRM Manager, will help the eCRM/CX & DATA team in business and digital-tech growth and will be in charge of:
Main Activities And Responsibilities
Key Requirements & Competencies
Place of work: Milan, Italy.
Utenti della professione Web Analytics Specialist a Milan
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Alessandro Sbenaglia
CTO, fullstack dev, blockchain dev
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elena spinaci
Management