Head of Marketing - Milan
1 settimana fa
Resumen del puesto
L'head di media è un membro operativo del reparto Marketing e, data la focalizzazione aziendale sul "performance marketing", è una figura chiave per il raggiungimento dei risultati di acquisizione clienti.
Responsabilidades
- Gestione dei budget adv media attraverso: coinvolgimento diretto e assunzione di ruolo guida nella definizione delle allocazioni sul singolo canale pubblicitario (sia digitale che tradizionale), nelle proposte di riallocazione nel periodo (ove necessario) e nelle proposte di inserimento di nuovi media nel mix aziendale (ove si presenti l'opportunità)
Descrizione del lavoro
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