Brand Manager - Milano, Italia - coty

coty
coty
Azienda verificata
Milano, Italia

2 settimane fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione
Brand Manager

Scope


Guide the strategic planning and execution of the operational marketing plan ensuring the achievement of the business objectives of the brands of its competence, effectively and efficiently, in the short and long term.

Responsible for the planning, management, and execution of all marketing, advertising, and promotion activities.
Execution of the global strategy and vision adapting them to the local market. Close collaboration with Trade Marketing and Marketing Management.


Responsibilities:

Brand Management
develop market and brand analysis to identify issues and business opportunities and constantly monitor the performance of reference brands
use analysis carried out by customer management and trade marketers to identify opportunities for brand development in line with business strategies with the supervision of the reference manager
ensure the correct positioning of the Coty brand portfolio and market competition by analyzing market trends and analysis of competition
monitor market and consumer information both through ad hoc strong-field "on-field" observation
define with trade marketing Brand to contribute to the definition of the promotional plan for key customers, in agreement with the Sales Department
Create and implement brand strategy within the local market by defining the short-term intervention plan and strategic long-term goals
Implement the strategy defined by Global in the local market and define local launches in collaboration with internal stakeholders (Sales team, Trade Marketing, Brand Finance), and external (agencies)

Advertising e Promotions
ensure the adaptation of communication campaigns in line with local brand/consumer needs through effective interaction with the international team and the local media team
ensure the effectiveness and optimal definition and implementation of the media plan (efficiency, target, impact) through appropriate briefings to the media agency in line with the company's objectives in coordination with the marketing department and the communication department
plan media campaigns through effective relations with the agency and the parties involved in the process

Budget
Monitor and update the budget of the brand by company guidelines
Manage and monitor monthly marketing expenses in line with the plan and propose corrective actions where necessary, in line with the brand strategy and targets in coordination with the Marketing Department

Trade Marketing
Support the sales force and trade marketing with marketing presentations to customers, especially during launches or specific projects
Carry out periodic store checks aimed at taking cues from the market and competition
Market research to understand and predict trends

Ordini di acquisto
Manage and place purchase orders in line with policies and compliance with financial "phasing"

Education and Other Skills
Degree or equivalent
4-5 years of experience
Preferable international experience (e.g. Erasmus, Exchange Program)
Internship experience gained reality beauty and possibly in the category of fragrances
Knowledge of brand development plans and how a campaign and/or marketing plan is structured
Strong interpersonal communication skills
Strong capacity for analysis and synthesis
Capacity of public speaking
Knowledge Office package
Excellent knowledge of English
Home company (multinational beauty)
Strong analytical expertise
Drive for beauty and understanding of market dynamics
Media and digital experiences will be considered a plus
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