Global Bartender Advocacy - Sesto San Giovanni, Italia - Campari Group

Campari Group
Campari Group
Azienda verificata
Sesto San Giovanni, Italia

2 settimane fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione

Date:

Apr 16, 2024- Location: Sesto San Giovanni, Milan, IT- Additional Location: United States, UK, France, Spain, Germany- Function: CCM- Seniority Level: Director- Employment type: Permanent- Workplace Type: Hybrid- Company: Davide Campari Milano N.V.


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General Description of the Role


The Global Channel & Customer Marketing team, reporting to the Head of Group Commercial Capabilities, aims to boost Campari Group Commercial capabilities in building iconic brands at the Point of Sales in collaboration with GSM, co-creating and providing guidelines, models and tools to the Markets, as well as insights and guidance on channel strategy.


This team is instrumental to enable a scalable approach across geographies to route-to-market optimization, shopper insights analysis, channel strategy definition, outlet management and perfect store, selling stories, and bartender engagement.


Reporting to the Global Channel & Customer Marketing Senior Director, the
Global Bartender Advocacy & Engagement Director has a central role in building strong relationship with the global bartender community and fostering the development of the local Campari Academy network in the markets.


Mission/Objectives
The mission of the role is
- to lead initiatives to enhance bartenders' engagement, education, advocacy and loyalty to our brands,
- to be responsible for Campari Bartender advocacy programs like Elisiri, dedicated to the top bartenders and influencers around the world
- to expand the Campari Academy platform across all Campari markets, making it one of our main engagement assets locally
- to lead all local Campari Academies who report functionally into this role as well as manage a team of 2 direct reports
- to develop a global Brand Ambassador community and to define a common approach and WoW.
- to be the global reference point for Campari communication and collaboration initiatives with bartenders.
- to lead all local Campari Academies who report


Key Responsibilities and Activities
As Global Bartender Advocacy & Engagement Director, her/his key responsibilities are:

  • Connect, inspire and nurture a network of the world's best bartenders and most powerful influencers
  • Build and maintain the relationship with top bartenders around the world, through virtual and physical bartender activities dedicated to the community, in close contact with the Italian Campari Academy, Global Strategic Marketing (GSM), liaising with Global Brand Directors/Managers and Global Brand PR
  • Contribute with Brand PR and GSM to the development of attractive and meaningful contents to nurture the bartender community engagement with editorial and storytelling purpose, also leveraging on best practices and existing content available around the Group.
  • Manage, develop and bring to the next level the virtual and physical activities dedicated to Elisiri and other advocacy programs
  • Closely working with the Global Consumer Insights team, identify and share global trends with regards to drinks & food; develop innovative insights for our Channel & Customer Marketing and Marketing teams
  • Help GSM to develop with GSM new drinking strategies/trends leveraging on the strong relationship with the bartender community and local connections.
  • Build from scratch the foundations, engage, develop and manage our global Brand Ambassador community
  • Expand the Global Campari Academy as point of reference for the local Academies developing programs, toolkit and sharing best practices. Helping countries in developing the department and expanding capabilities
  • Lead all local Campari Academies who report functionally into this role as well as manage a team of 2 direct reports

Key Relationships

Internal:
Group Commercial Capabilities team, local Trade Marketing and advocacy teams, Local Academies (in particular with the Italian Campari Academy), Global Strategic Marketing, including the Brand House Director and Camparino IMC, the Marketing community locally, Local On trade teams, IT and Digital Innovation function


External:
Bartenders, influencers, press, bloggers


Experience & Education


We are looking for a Camparista with the ability to represent the "Spirits factor" of Campari Group with the best global bartenders in the world.

A marketeer, customer (trade) marketeer or brand PR with strong experience in on-premise brand building, passion for our industry and the ability to envision both the strategy and the path towards becoming the coolest spirits company for bartenders to deal with.

The strategic nature of this position requires an experienced manager, with the technical credibility and the leadersh
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