CRM Manager - Lombardia, Italia - Confidenziale

Confidenziale

Azienda verificata

Lombardia, Italia

3 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Presentazione dell'azienda

The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world.

It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under a range of brand names:
Giorgio Armani, Emporio Armani and A|X Armani Exchange.

Descrizione del posto (Mansioni)

MISSION

Design, develop, execute and follow-up of the strategy and activities that have a direct impact on client's recruitment, development and retention for Giorgio Armani Brand.

Understand the clients from an analytical point of view, develop client's value proposition, deploy the CRM and clienteling process and tools, liaising with HQs Departments and Regions.

Support the execution and deployment of an omni-channel approach.

This will be accomplished through a robust customer retention program and the ability to translate customer insights into actions for marketing and store and online shopping.

ACTIVITIES

CUSTOMER KNOWLEDGE

Define and monitor CRM KPIs, share customer knowledge and insights through an effective information flow
Identify and communicate the value of the client through spend, number of visits per client, items per client, frequency of purchases, upgrading of actual clients, total value of client including key business indicators
Partner closely with Regional Leaders and Stores to maximize client database and drive sales volume
Partner with Stores to create accountability for client data capture
Analyze markets and trends

CRM & CLIENTELING

Plan, develop, manage and execute initiatives to helpgrow business through recruiting process, engaging new clients and increasing loyalty among existing customers
Define and deploy at Worldwide level the value proposition for prospects and clients, support and enhance a Company Customer centric culture at WW level to every store
Manage and lead the WW CRM strategy:

develop and implement strategies and targeted actions based on consumer insights, manage the growth of the customer base and drive sales and traffic, leveraging CRM, creating related tools, communication and guidelines, monitoring the execution of the strategies defined

Focus on ROI and cost optimization
Oversee CRM system (upgrading, data cleansing, integration, etc.), liaising with IT
Develop and deliver training, supporting Store in all the CRM needs and measuring results
Management of the budget
Propone new actions based upon trends and gaps in current processes
Identify new opportunities of growth

Profilo

PROFILE

Master's Degree in Economics
Minimum 5 years of experience in a similar position (HQs based and Retail context)
Strategic vision, capacity to execute and deliver quick wins and mid/long term goals
Strong organizational skills, including the ability to prioritize and handle multiple tasks simultaneously and provide strong attention to detail
Knowledge and experience of database structures and CRM tools (nice to have)
Analytical skills with an ability to clearly translate results into actionable insights
Good communication skills, ability to work in team, problem solving and proactivity
Fluent in English, mastery of another language would be a plus