Consumer Insights Specialist - Padova, Italia - to be sas - ricerca e selezione del personale

to be sas - ricerca e selezione del personale

Azienda verificata

Padova, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Per nota realtà dell'automotive ricerchiamo:

Customer Experience Specialist

He/She will report to the Customer Experience Manager, whose purpose is to optimize the Customer Journey touchpoints to exceed customer expectations and make any contact with the Brand unforgettable.

The Marketing Intelligence Specialist/Manager is in charge of expanding the customer knowledge.

He/She drives the "Customer Centricity Culture" mindset among all stakeholders, including at dealership-level, with a proactive 360-degree collaboration with the CEM team and Marketing members, Sales/After-sales Departments.

His/Her mission is to listen to the Customer Voice through direct or indirect relationships (surveys, customer feedbacks, market research and studies, online reviews) to constantly optimize the Customer Journey for existing and future target groups.

For this purpose, he/she will also handle information from the CRM data-ecosystem and the Business Intelligence tool, to suggest action plans, developing if needed additional dashboards and reporting/analysis useful to achieve the company targets.

ACTIVITIES

Enforce Customer Excitement through:

Customer Satisfaction Surveys (Purchase Satisfaction Survey, Service Satisfaction Survey, New Car Buyer Study)
Creation and further development of BIdriven dashboards for a better customer knowledge as base for marketing activities and action plans
Customer Voice Cockpit management (monitoring of KPIs, reporting )
Network Satisfaction Surveys
Brand monitoring
Leadership of the "Customer-Centric Quality" projects within the Strategy 2030
Creation and rollout of specific trainings to the Dealer Network

PROFESSIONAL AND SOFT SKILLS

57 years' experience in the role in the automotive sector (or in other luxury markets)
Consultancy background
Passion for Marketing and Customer insights

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Customer Delight KPIs' monitoring to drive action plan improvements
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Data-driven mindset and digital marketing skills

Project and process management
Previous experience in CRM and Business Intelligence
Management of external partners and scouting of new tools/approaches
Excellent Power Point / Excel
Budget management and consistent activity planning

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Leadership in carrying out projects and taking consistent decisions over time

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Integrity:

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Public speaking skills with
ability to adapt according to the audiences
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Strong analytical approach and datamining mindset: