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  • Marketing E Communication Director - Milano - Human Value S.R.L.

    Human Value S.R.L.
    Human Value S.R.L. Milano

    1 settimana fa

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    Descrizione

    Marketing E Communication Director

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    L'azienda che ci ha incaricati è una multinazionale italiana conosciuta a livello internazionale, attiva nel settore moda.

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    Il ruolo richiesto di Marketing e Communication Director prevede la responsabilità di predisporre e implementare i piani di marketing e la strategia di comunicazione dell'azienda per le sue linee di prodotto.

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    Le attività di Marketing e Comunicazione devono essere indirizzate alle esigenze dei differenti canali distributivi cui l'azienda si rivolge.

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    Alcune delle principali mansioni includono:

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    • Predisporre un piano di comunicazione per promuovere, valorizzare e rafforzare il marchio quale primario patrimonio aziendale;
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    • Sviluppare la strategia di marketing e comunicazione globale;
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    • Contribuire allo sviluppo del marchio a livello nazionale e internazionale;
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    • Gestire il budget di investimento per le specifiche attività;
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    • Elaborare e proporre alla Direzione un piano di marketing coerente con la strategia aziendale definita;
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    • Attività di PR: mantenere e sviluppare relazioni con i giornalisti di settore e dialogare costantemente con l'ufficio PR aziendale;
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    • Organizzare eventi, partnership, collaborazioni con testimonial e influencer;
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    • Proporre ed attuare i programmi per le sponsorizzazioni creando situazioni ad hoc;
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    • Contribuire a sviluppare il marchio aziendale a livello social/digital;
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    • Sviluppare l'e-commerce attraverso azioni di marketing mirate;
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    • Collaborare con la Direzione Commerciale.
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    I requisiti necessari per questo ruolo sono:

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    • Esperienza di almeno 6-8 anni in ruolo analogo;
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    • Preferibile esperienza nel settore fashion/moda/lusso;
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    • Ideale aver lavorato in contesti giovani e particolarmente dinamici;
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    • Esperienza a 360° nel Marketing (Pianificazione Strategica, Branding, Comunicazione, PR, Digital, E-commerce);
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    • Conoscenza del network degli organi di stampa e delle tecniche di comunicazione;
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    • Inglese fluente;
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    • Orientamento al risultato e capacità di lavorare in team;
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    • Disponibilità ad effettuare trasferte all'estero.
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