Head of Digital - Milano - Moneyfarm

    Moneyfarm
    Moneyfarm Milano

    1 giorno fa

    Descrizione

    We're a rapidly growing pan-European digital wealth manager serving over 167,000 active investors with more than £5.5 billion invested on our platform.

    Our Vision

    • We see the bigger picture and we make sure our customers see it too.


      At Moneyfarm success comes from the impact each of us makes move with purpose urgency ambition focused delivering outcomes that matter for clients business Everyone empowered take ownership challenge status quo turn bold ideas results diversity possible Different perspectives backgrounds experiences fuel creativity drive decisions competitive edge offer flexible ways working support doing best work About The Role Head Digital senior marketing leader responsible shaping scaling Moneyfarms digital acquisition conversion strategy countries products Reporting CMO leads marketing function core leader Acquisition Bubble partnering closely Product Design Engineering Data CRM Lifecycle Product Marketing This end-to-end growth role media-only From top-funnel demand generation site conversion onsite behaviour rigorous performance measurement experimentation convergence rate optimisation You own system traffic quality landing experiences website mobile journeys onsite conversions measurable customer creation Operate senior leader inside Acquisition Bubble Act key driving cross-functional alignment teams decision making define roadmap priorities sequencing dependencies delivery rhythm Lead develop digital marketing team Build coach high-performing across performance marketing web analytics CRM development culture accountability learning speed Requirements looking deep expertise combines traits Urgency Agency Ambition Customer obsession Competence Must-have Capabilities Significant experience leading acquisition regulated environment proven ownership full-funnel not just traffic generation Strong knowledge SEO organic mechanics multi-stakeholder environments engineer comfortable navigating compliance data governance analytical mindset structured communicator High standards low ego Familiarity lifecycle strategies close loop between acquisition client value exposure AI improve performance creatives direct bidding tag management attribution approaches operation product workflows workflows content modulation

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