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Senior Digital Planner Milan, Italy - Milano, Italia - Group M Worldwide Inc.
Descrizione
Wavemaker is looking for a Senior Digital Planner to be introduced in our Team.The successful candidate will become a part of a Digital Team inside a unit collaborating with the most important clients.
He/she will be responsible of the following activities:
To deliver the most effective Media Plan given a budget and an objective working closer with international stakeholders;
Manage all steps of implementation and optimization of digital campaign activities (planning, buying, accounting with operational biddable team);
Deliver competitive report and analyze campaigns results;
Analyze campaigns, and recommend tactical changes to maximize campaign performance.
RESPONSIBILITIES
Ability to work in an international team, meeting national/international client needs and European planning guidelines;
Being aware and updated about the commercial offer of the online channels in performance market;
Manage different digital campaign typologies (awareness, performance, data driven and retargeting);
Collaborates with agencies cross functional teams and client's suppliers, including external creative agencies, international teams, broadcasters.
ABOUT YOU
Strong knowledge and proven experience using different tools (Adserver, IAS, dashboards, Meta BM) to evaluate the plan's results;
University degree preferably in Economics, Advertising or Marketing and Communication;
At least 3 years of experience in media planning;
Proactivity and Teamworking skills;
Knowledge of main media Tools as Adserver, IAS, Meta BM, Appsflyer, DV360;
Accuracy, precision, attention to details and meet deadlines.
LOCATION
Wpp Campus in Milan (plus the option for hybrid working).
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68/99.
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