Digital & Omnichannel Specialist - Milano, Italia - Alcon

Alcon

Azienda verificata

Milano, Italia

4 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Digital & Omnichannel Specialist, will support the Digital & Omnichannel Manager, collaborating with the external agencies, marketing & trade marketing team and the International Team.

In this role, a typical day will include:

Define and develop digital communication and marketing strategy through all digital touchpoints for our brands (TOTAL and PRECISION1)
Collaborate with creative and media agencies to develop our digital plan (display / social networks / drive to store / video online) and search engine strategy (SEM/SEO)
Be responsible of the competitive analysis related to Digital and Social context
Define and analyze KPIs (website analytics / social networks / media campaigns)
Develop and adapt local Marketing plan in line with the Global Marketing strategy: coordinate the creation of digital assets, including approval processes (Ministry of Health & regulatory)
Be responsible of our owned platforms: website contents, store locators
Build proactive working relationship with all internal teams: Brand managers, Trade Marketing, Sales and International team
Be involved in the management of digital budget

WHAT YOU'LL BRING TO ALCON:

University degree (in media, communication or marketing)
At least 1+ years' experience in digital marketing.
Fluency in English and Italian
Basic knowledge of website analytics tools (e.g. Google Analytics) and digital media KPIs
Experience in coordinating media and creative agencies
Strong proficiency with Microsoft Office especially Excel and PowerPoint
Passionate about digital, media and up to date with the latest trends
Strong analytical skills and datadriven thinking
Good organizational skills (Time management with respect to the defined deadlines is a must)
Flexible attitude
Teamwork mindset, good communication and networking skills
Knowledge of Communication Materials Approval tools, such as VEEVA Platform, as a plus

HOW YOU CAN THRIVE AT ALCON:

A competitive salary package with fixed salary, bonus and health insurance
A flexible work environment with competent and committed colleagues. We enjoy working together in a good and respectful manner, and we celebrate our common successes
Training on systems and products

Alcon Careers