Media Planning Specialist - Lazio, Italia - Confidenziale

Confidenziale

Azienda verificata

Lazio, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Media Planning Specialist Established in 1872, Pirelli is among the world's leading tyre producers.

It is the only pure consumer tyre company that includes car, motorbike, and bicycle tyres as well as associated services.

Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world.

In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020.Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1 World Championship since 2011 and has renewed the agreement until 2024.

Pirelli's commitment to the creation of sustainable value, a characteristic of the Company's responsible management and its economic, social and environmental performances has resulted in its inclusion in some of the world's most prestigious sustainability stock market indices such as the Dow Jones World and Europe Sustainability Indices and Global Compact LEAD of the United Nations.

This is a challenging opportunity to manage the coordination of marketing projects in several countries and to guide marketing key messages to support sell out activities (product launches, promotions ).

You will work within the Consumer Marketing group, a team responsible for managing Pirelli marketing strategy and operations for all the key markets:

from media to CRM, digital properties, analytics andresearches, from product launches to promotions support.

Responsibilities -Coordinate internal teams/stakeholders/markets/agencies to collect needs and KPIs in order to translate them into marketing projects, to be developed and implemented to answer to commercial and marketing goals; -Creating and managing, in collaboration with the Media Agency, Pirelli Social Media and SEA campaigns in different countries, working with all the objectives throughout the full marketing funnel:

awareness, consideration, conversion;

Responding to briefs, collaborating with cross media teams and managing the allocation of the social and SEA media budget; Ensure campaigns are built and activated on time, aligned with wider media plans and flighting, optimized to achieve KPIs and business objectives; Carry out keyword research and SEA ads, ensuring compliance and approval in close collaboration with our SEO agency; Conduct audience research and activation against identified segments, manage A/B testing; Stay up to date on the latest products, trends, and ADV platforms.

Requirements

At least 2 years of first hand experience in media or social media agencies, working on Search and social advertising platforms; Independent management and excellent knowledge of PPC tools (FB Business Manager, Google Ads); Capability to manage campaigns to respond to both awareness and conversion objectives, with strong experience with performance campaigns; Proficiency in Italian and English is mandatory; Proficient in Excel and Powerpoint with the ability to produce effective presentation materials; Analytical mind and data driven approach; Very good communication skills and positive attitude; Experience working within programmatic buying is a plus.