Audience & Insight Analyst - Milano, Italia - IPG Mediabrands

IPG Mediabrands

Azienda verificata

Milano, Italia

1 settimana fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Location:
Italy

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Office:
Milano

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Agency:
Initiative - Italy

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Ref#: 1998

Position Summary
We are currently looking for a _Audience & Insight Specialist _to join the Business Transformation Team

As _Audience & Insight Specialist _you will support the team to respond the clients' issues related to _Audience Intelligence_, _Audience segmentation_ _and activation_, _measurement studies.

_

As
Audience & Insight Specialist, you will:

Support brand such as Nike, Amazon, Deliveroo, LEGO, MaxMara and many others;

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Develop audience segmentation, consumer analysis and measurement study;
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Help the team in sketching and developing innovative solutions;

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Collect and Analyze data;:

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Share your thoughts and present your ideas;

Create
info
visualizations that communicate your findings in a dynamic way;

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Deliver
presentation for internal and external meetings

REQUIREMENTS
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Bachelor /Master degree (Economics, Marketing, Math & Statistics, Social Sciences, but all others considered);

Keen
curiosity about marketing, digital, and innovation;
Comfortable in manipulating and presenting data and insights
Strong
problem solving skills and a
solid
numerical foundation:
Great command with
Excel and powerpoint:
Proficiency in
English and
Italian in writing and speaking;

NICE TO HAVE

Experience in defining, segmenting or activating audiences
Knowledge of statistical tools such us Statista, Gretl, SPSS, R
Knowledge of media tools such as Nielsen Media Impact, TSSP Sinottica, Global Web Index, Sentiment Analysis
Understanding of data platform, data activation

PROFILE

1 to 2 year of experience
Motivated individual with an cando attitude
Highly analytical with strong problemsolving skills
Strong interpersonal and communication skills
Detail and insight oriented

TERM & AREA

Permanent Contract
Milan (Hybrid Working)

About us
Initiative is different to other media agencies. We are not trapped by a legacy structure primarily centered on paid advertising.

Instead, we are liberated by a new world structure designed to deliver highly differentiated and highly effective communications strategies for our clients.

We are the world's fastest growing media agency built upon the strongest strategic capability of any agency in the market.

Core to this strategic proposition is the belief that the faster a brand can move through culture the more relevant it can become.

We call this Cultural Velocity.

Our process is designed to create ideas that move through culture through unique insight, market leading analytics and strategic media brilliance.

Our new world model is comprised of "craft centers" - Client Advice and Management, Strategy, Communications Design, Partnership and Culture, Insights & Analytics.