Digital & Content Specialist - Milano, Italia - Jyamma Games SRL

Descrizione

We are looking for a talented
Digital and Content Specialist to join our team at Jyamma Games, an independent software house based in Milan, focused on video game development and working on its already anticipated project "Enotria: The Last Song".

As a
Digital and Content Specialist, you will be responsible for developing and executing social media strategies to engage our target audience, drive brand awareness, and foster a vibrant community around our game.

Your expertise in social media platforms, trend monitoring, competitor analysis, and exceptional copywriting skills will be vital in shaping our game's online presence.

• Implement comprehensive social media strategies to promote our game and engage our target audience across various platforms.
• Curate compelling content for social media channels, including Facebook, Twitter, Instagram, YouTube, and more in collaboration with the art and graphic designers.
• Plan and execute social media campaigns, contests, and promotions to drive user acquisition, engagement, and brand loyalty.
• Monitor industry trends, competitor activities, and community discussions to identify opportunities for content creation and engagement.
• Interact with the gaming community, respond to inquiries, and build strong relationships with players and influencers.
• Collaborate with crossfunctional teams, including marketing, design, and development, to align social media efforts with overall marketing objectives.
• Analyze social media performance metrics, generate reports, and provide insights to optimize content strategies and campaign effectiveness.
• Stay uptodate with emerging social media trends, tools, and best practices, and proactively explore innovative ways to enhance our social media presence.

• Proficiency with Google Suite, Mailchimp, Wordpress and project management tools such as Jira
• Proven experience as a Digital and Content Specialist or similar role within the gaming industry.
• Proficiency in WordPress, with the ability to create and manage website content.
• Demonstrable expertise in planning and executing successful social media campaigns across platforms like Facebook, Twitter, Instagram, and YouTube.
• Strong understanding of current digital marketing trends, social media algorithms, and best practices.
• Excellent copywriting and storytelling skills, with the ability to adapt tone and style to target different audiences.
• Analytical mindset with the ability to interpret data and generate actionable insights to optimize content strategies.
• Detailoriented and organized, with the ability to manage multiple projects and meet deadlines.
• Knowledge of SEO principles and techniques to improve content visibility and reach.
• Passion for gaming and familiarity with the gaming community and industry.

If you are a creative and data-driven professional with a passion for gaming and digital marketing, we would love to hear from you.

• This position is open to applicants with a VAT number and you will be asked to perform a test as part of the recruitment process._

• Do you have any work experience as a Digital&Content Specialist related to the video game industry?

• WordPress: 3 years (preferred)