Growth Marketing Manager - Bologna - Qapla'

    Qapla'
    Qapla' Bologna

    10 ore fa

    A tempo pieno
    Descrizione

    We are looking for a strategic and hands-on Growth Marketing Manager to lead the Marketing function and support business growth.

    The ideal candidate has at least 3 years of proven experience in the role, combines strategic vision with strong execution skills, and is able to manage the entire marketing funnel—from brand positioning to acquisition, activation, and retention.

    Reporting directly to the CEO, this role plays a key role in defining and scaling the marketing strategy across multiple markets.

    Responsibilities:

    - Define and implement Qapla's brand positioning strategy across Italy, Spain, and Europe

    - Optimize acquisition strategies across both inbound (Enterprise/Big Accounts) and self-service (SMB) channels, organic and paid

    - Lead and coordinate the marketing team consisting of 2 people (Marketing Specialist, SEO Strategist)

    - Manage external agencies for campaigns and other marketing activities

    - Build and optimize lead generation and nurturing funnels

    - Experiment with new channels, approaches, and technologies (AI, automation, agents)

    - Monitor KPIs, budgets, and ROI, delivering regular reports to management

    Requirements:

    3–5+ years of experience in Growth Marketing / Marketing Manager roles, preferably within SaaS companies

    Experience in the eCommerce sector

    Fluent proficiency in Italian and English

    Proven experience in defining and executing Go-To-Market strategies

    Strong leadership skills with experience managing teams and external agencies

    Solid knowledge of performance marketing platforms

    Hands-on experience with CRM and marketing automation tools (knowledge of Zoho, HubSpot, and GA4 will be considered a plus)

    Advanced use of AI tools, agents, and workflow automation

    Strong results orientation, proactive mindset, and ability to work independently in fast-paced environments

    Nice to Have: Background in international and high-growth environments

    What We Offer:

    A strategic role with direct impact on company growth

    Permanent employment with a salary aligned to proven experience (€40,000–€50,000) plus a performance-based variable component

    High level of autonomy and responsibility within a dynamic and innovative work environment

    Work Location:

    Flexible working model: Smart Working (3 days remote + 2 days in-office) or Full Remote (Italy)

    Reference offices: San Casciano Val di Pesa (Florence) or Malnate (Varese)

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