Brand Manager - Modena
1 giorno fa
Descrizione del lavoro
Art of Spin is an ambitious iGaming startup within the Altenar ecosystem.We are building the brand from scratch and planning an aggressive international expansion with a portfolio of innovative slot games and unique mechanics.
Our goal is to become a recognized industry player by leveraging creativity and virality — succeeding where competitors rely primarily on massive marketing budgets.
Your MissionTo take the Art of Spin brand from "unknown" to a top-of-mind choice for operators and players, starting with the LATAM market and expanding into Asia and the United States.
Key Responsibilities:
Building the brand foundation:
Development and implementation of the brand book and corporate website. The website must include a functional Client Hub with technical specifications (RTP, volatility) and marketing assets for partners.
Go-To-Market (GTM) strategy: Development and execution of launch plans for specific regions (especially Brazil and Mexico), including localization of game content to align with cultural specifics of the markets.
B2B promotion and networking:
Active LinkedIn development: lead generation, publishing news about signed contracts and game launches. Working with aggregators and direct outreach to operators. Preparation for participation in key exhibitions (ICE, SiGMA).
B2C marketing and virality:
Identifying and executing bold and unconventional promotional ideas with viral potential. Building and managing a network of streamers (from micro-influencers to major stars) and affiliates. Managing social media campaigns (TikTok, Instagram Reels) to showcase gameplay and big wins.
Creative leadership:
Providing deep context, strong hooks, and detailed briefs for the design and animation teams.
Candidate Requirements:
Deep expertise in iGaming:
Minimum 5–10 years of experience in the industry; strong understanding of the entire ecosystem (provider — aggregator — operator — affiliate — player).
Knowledge of the LATAM market:
Understanding of regional specifics, popular mechanics, traffic costs, and player preferences in Latin America (proven case studies in this region will be considered a strong advantage).
Startup mindset:
Willingness to work within limited budgets, focusing on efficient organic growth strategies instead of expensive traditional campaigns.
Hands-on approach: At the initial stage, readiness to independently lead key processes (strategy, networking, creative briefs), with gradual team building of 3 specialists (SMM, commercial, design).
Creative drive:
Ability not just to follow a plan, but to actively push the market and the team forward with bold ideas.
What We OfferOpportunity to build an international brand from scratch within a dynamic startup environment.
Work in a distributed international team (Cyprus, Malta).
High flexibility in decision-making.
Minimal corporate bureaucracy.
Real ownership and impact from day one.
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