Brand Manager - Provincia di Cuneo, Piemonte, Italia - Campari Group

Campari Group

Azienda verificata

Provincia di Cuneo, Piemonte, Italia

2 settimane fa

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee

Descrizione

Date:
Apr 17, 2023- Location: Shangai, CN- Additional Location: Shanghai, China- Function: Marketing- Seniority Level: Mid-Senior level- Employement type: Permanent- Workplace Type: On-site- Company: Campari Beijing Trading
General Description

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group was founded in 1860 and today is the
6th largest player worldwide in the premium spirits industry. Listed on the Italian Stock Exchange, it has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group has
great ambitions in Asia, and CBT will play an instrumental role in expanding the Group's business in this continent.

Focused on Mainland China,
the company directly manages brand equity development through ATL and BTL initiatives and cooperates with a local distributor who a) focuses on the
commercialization of the product portfolio with the trade and b) jointly plans with CBT and execute targeted
BTL actions, especially in the On-Premise channel.

The Brand Manager Italian Icons plays a major role in designing and executing innovative marketing campaigns to enhance brand awareness and consideration of our Italian Icons Portfolio (including Aperol, Campari, and Cinzano).

She/he is responsible for brand ownership and for the achievement of brand objectives.

Key Responsibilities and Activities

Contributes to the
development of local strategies consistently with global brand guidelines, ensuring full alignment with the Group Strategic Marketing team
Work with agency to
conduct research to define targeted customer segments and determine the key drivers of trial and consumption for each segment and demand occasion
Contributes to the development of local
brand positioning, associated marketing themes, and media channels that align with corporate brand vision and target customer demographics
Is directly responsible for the
design and execution of all ATL, BTL, brand PR and innovation activities directly managed by CBT, in full alignment with distributors' brand plans and CBT's strategy. Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns and tactics
Manages
new product development projects / launches in the market, and supports the development of
pricing strategies in cooperation with the Commercial Manager and distributors
Constantly follows consumer and
competitive landscape and the evolution of new trends
Maintains strong relationship with media / creative agencies and encourages creative output
Continuously promotes and supports
capabilities development within the marketing organization

Reporting and other key relationships
The role reports to the Marketing Manager China.

He/she will work closely with CBT's Customer Marketing and Commercial, as well as with the distributor's Marketing and HORECA teams.

Experience

At least 6 years of marketing experience in a brand driven multinational companySolid experience within the Chinese market is a must
FMCG background required; beverage industry and onpremise knowledge are a plus

Skills

Solid experience with development and management of digital campaigns and BTL activations to build brands
Good strategic thinking combined with a strong ROI and analytical mindset
Outstanding execution skills and great attention to detail, coupled with the ability to meet deadlines by managing various projects with a diverse range of priorities simultaneously
Proven ability to successfully operate within international and multicultural environments
Ability to work independently with limited oversight
Exceptional communication and influencing skills with fluency in Mandarin and English, written and oral
Ability to work effectively and collaboratively in a team environment, contributing to the enthusiasm and positive interactions with colleagues

Other traits and requirements

A passionate Brand Advocate, able to speak "Italianity" and translate it with local relevance
Learning agility
Pragmatic problemsolving approach
Strong Integrity
Ability to deal with the ambiguity and flexibility typical of a fast growth organization

Education
Degree qualified, major in Business Administration or Marketing a plus

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment.

Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital statu