Global Digital Marketing Coordinator - Milan
1 giorno fa
Descrizione del lavoro
The Digital Marketing Coordinator drives the global digital presence of La Bottega Collective and its growing multi-brand ecosystem (La Bottega, Vanity Group, Beltrami, White Privé, Palatino, Colosseo).
The role leads the strategy, execution, and optimisation of all digital touchpoints—ensuring a cohesive, elevated, and guest-centric experience aligned with our vision and mission.
The highest contribution of the role is to transform our digital ecosystem into a unified, data-driven, globally consistent platform that strengthens brand equity, enhances lead generation, and elevates our positioning as the leading multidisciplinary partner in luxury hospitality.
Main ResponsabilitiesWebsite Management & Digital Ecosystem Governance
Manage La Bottega Collective's corporate website and individual brand sites (including basic maintenance/consultancy of 2 retail platforms)
Oversee site UX/UI, content updates, multilingual pages, analytics, and optimisation
Build a unified digital architecture representing our 360° offer across business units
Manage agency partners, developers, and internal contributors
SEO & SEM Strategy
Develop and implement SEO/SEM strategies to drive qualified B2B traffic
Conduct keyword research, competitive analysis, and performance audits
Lead paid search campaigns with ongoing optimisation and ROI tracking
Email & CRM / EDM Strategy
Own global EDM strategy and execution, including segmentation, automation, and testing
Collaborate with Sales & Regional teams to build lead-nurturing journeys
Ensure brand cohesion across all digital communications
Digital Content & Brand Storytelling
Produce digital content aligned with craftsmanship, design-led ethos, and brand values
Partner with Creative, Communications, and Brand teams to activate storytelling
Manage publication of case studies, brand announcements, sustainability highlights, and project features
Performance, Analytics & Reporting
Develop dashboards tracking digital KPIs
Provide monthly and quarterly performance insights with recommendations
Drive continuous optimisation informed by data and user behaviour
Digital Governance Across Business Units
Ensure digital tone, identity, and UX consistency across brands
Support business units with digital campaign tools, best practices, and training
Innovation & Emerging Opportunities
Implement digital tools enhancing engagement (e.g., virtual showrooms, lookbooks)
Explore AI-driven personalisation and automation technologies
Monitor hospitality, design, and luxury digital trends
Key Experiences
Proven experience in Digital Marketing, ideally in luxury, hospitality, beauty, design or premium lifestyle industries,
Experience managing multi-site digital ecosystems
Strong background in SEO, SEM, CRM/EDM platforms
Experience in global or multi-brand organisations preferred
Proven cross-functional collaboration and stakeholder management
Key Knowledge and Competencies
Fluent in English and Italian
Deep understanding of digital strategy, UX, SEO/SEM, CRM, analytics
Proficiency with Google Analytics, Search Console, CMS systems, and automation tools
Strong communication skills
Data-driven mindset with innovative problem solving
Strong project management and organisational skills
Flexibility and proactivity
Leadership and effective communication
Curiosity and appetite for innovation
High attention to detail
Strong ownership and accountability
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