Associate Product Manager - Milano, Italia - Seagen

Descrizione

• Strengthen tucatinib launch readiness efforts for Italy in close collaboration with Marketing Director and the local cross functional team
• Participate in the construction of the revenue forecast for tucatinib's Business Case
• Lead and implement Seagen's digital strategy
• Contribute to the annual cross functional strategic brand planning based off meaningful insights, a deep understanding of the local market dynamics, the competitive environment, and key unmet needs
• Provide input for the execution of the annual market research plan
• Contribute to develop commercial tactical planning and lead execution working closely with internal and external partners
• Co-Lead the design and execution of Seagen's congress plan and Digital channels strategy and how this integrates with traditional channels
• Adapt global and regional marketing deliverable and tactics to meet local needs
• Collaborate with the sales team to deploy communication training and field tactics
• Support the Marketing Director in the business evolution analysis
• Accountable for the accurate monitoring of the promotional budget allocation and spending

• Bachelor's Degree or equivalent; MBA, Pharm.

• Minimum 4 years of pharmaceutical working experience, or at least 2 years pharmaceutical marketing experience, preferable in Oncology
• Savvy and innovative technically, Digit marketing/multichannel engagement experience is preferable
• Ability to travel approximately 30% of the time
• Thorough understanding of local compliance, pharmaceutical regulations, and processes, as well as a sound ethical approach to business
• Strong English and Italian language skills
• Proven team player and collaborator
• Entrepreneurial and innovative spirit