Digital Marketing - Milano, Italia - FARFETCH
Descrizione
Off-White is a new form of luxury brand. High-quality products with a contemporary cultural edge. Autonomy, progress, innovation, diversity.Architect and structural engineer Virgil Abloh and the Off-White team have taken the notion and development of a fashion brand to a new level altogether.
Within NGG, Off White is motivated by the joy of sharing experiments and discoveries. Digital is not a media nor a component; it is part of the DNA, and the way to function.In Virgil's work, construction and deconstruction go hand in hand, recombining the codes of fashion, design, communication, art and technology.
These are seen as essential parts, fundamental rights, of our lives.BIGLI
Our office in Via Bigli is the heartbeat of Off White where Virgil's creative and inspirational input is seen throughout the space.
THE ROLE
Off-White is currently looking for a Digital Marketing & Social Media Manager to lead and develop the digital strategy and execution of the Brand.
You will work closely with the Marketing, Art Direction and Digital team of the brand in order to implement a 360 approach to digital marketing across all e-platforms and social media.
WHAT YOU'LL DO- Develop the overall Brand Digital Marketing strategy and plan budget across all digital channels/platforms for Off-White Lead external agencies and partners for strategy development & execution Manage social media strategy and planning, aligned with Art&Image direction - including for China and Korea Social media strategy, social listening and sentiment analysis, in strong cooperation with external agencies and partners, as well as Farfetch Develop One-off innovation collabs and partnerships (Tik Tok, Instagram etc.) Projects and calendar launches alignment with mother company Farfetch Cooperate in the definition of the product push calendars Support on special digital activations for directly operated stores and the franchising network Develop experiential contents on platforms (website, apps,..)
WHO YOU ARE- 7+ years of experience in Digital Marketing Extensive experience in leading team, establishing, and improving new ways of working Budget planning and management Experience interpreting analytics reports and producing actionable insights Ability to work with cross-departmental teams building consensus and smooth communicationsChina and Korea market social media and Tmall actionable plan Experience of working with a global Company/Brand Excellent communication and presentation skills Proficiency in English, additional language is a plus
REWARDS & BENEFITS- Great compensation package (in consideration of your professional experience) Lunch tickets Discounts on all NGG brands and partners including FARFETCH and Browns Be part of a young, dynamic and creative company with over 40 different nationalities Brand new headquarters located in the centre of Milan
EQUAL OPPORTUNITIES STATEMENT
- Off White is an equal opportunities employer ensuring that all applicants are treated equally and fairly throughout our recruitment process. We are determined that no applicant experiences discrimination on the basis of sex, race, ethnicity, religion or belief, disability, age, gender identity, ancestry, sexual orientation, veteran status, marriage and civil partnership, pregnancy and maternity, or any other basis prohibited by applicable law. We continue to build our consciously inclusive culture as part of our Positively FARFETCH strategy throughout our business, partnerships and communities
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