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    UX Researcher - Rome, Italia - Marketing - Eurobet ITA

    Marketing - Eurobet ITA
    Marketing - Eurobet ITA Rome, Italia

    Trovato in: Talent IT C2 - 57 minuti fa

    Default job background
    Permanent
    Descrizione
    Entain is one of the world's largest sports betting and gaming groups, operating both online and in the retail sector. With offices across five continents and licences in more than 20 countries, we operate some of the most well-known and iconic brands in the industry with more than 250 years of combined history – names such as Ladbrokes, partypoker, bwin and Coral.

    ATTIVITA'

    • Conduce attività di user experience research quali-quantitative (user interviews, sondaggi, benchmark, card sorting, A/B testing..), con un approccio progettuale incentrato sul Design thinking e con l'obiettivo di generare actionable insights concreti e di valore per la progettazione della user experience;
    • Fa valutazioni di usabilità attraverso l'analisi dei dati, dei KPI e all'osservazione del comportamento dell'utente sui canali digitali con l'obiettivo di identificare problematiche e/o opportunità di business;
    • È in grado di elaborare e rappresentare i flussi utente (User Flow, User Journey), definendo chiaramente i percorsi degli utenti attraverso il prodotto, evidenziando punti critici e opportunità di miglioramento in un contesto cross touch point (omnichannel) e di creare prototipi e wireframe di interfacce utente interattive garantendo sempre un design intuitivo e coerente;
    • Usability testing: testerai l'usabilità del prodotto con gli utenti durante la progettazione e dopo il rilascio, raccogliendo feedback e monitorando le metriche di utilizzo per migliorare continuamente l'esperienza offerta dai nostri prodotti;
    • Collaborazione nello sviluppo del prodotto in un contesto AGILE: collaborerai con product owner, designer e sviluppatori per garantire che l'esperienza utente soddisfi gli obiettivi aziendali e requisiti tecnici e aiuterai a garantire il rispetto degli standard di qualità nei rilasci.

    CARATTERISTICHE

    • 5+ anni di esperienza in UX design, lavorando come ricercatore UX e/o UX designer;
    • Esperienza di lavoro in team Agile e a diretto contatto con gli stakeholder di prodotto e i team di sviluppo;
    • Conoscenza approfondita e ottima padronanza degli strumenti di prototipazione, in particolare FIGMA e FIGJAM;
    • Autonomia nel prendere in carico attività di ricerca, svilupparle e condividerne i risultati con una forte comprensione dei punti di forza e delle carenze dei diversi metodi di ricerca, incluso quando e come applicarli durante il processo di sviluppo del prodotto;
    • Esperienza nell'applicazione di principi e metodologie dello Human Centered Design per ottimizzare i processi e migliorare l'esperienza utente;
    • Conoscenza dei principi di usabilità e interazione utente volti a creare soluzioni intuitive e accessibili;
    • Conoscenza dell'inglese sia scritto che parlato.

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