Miu Miu Digital Copywriter - Milano, Italia - Prada Group

Descrizione

Job DetailsJob description:

JOB PURPOSE The Miu Miu Digital Copywriter oversees and sets the brand's tone of voice across digital channels by creating engaging copy for digital platforms and related brand communication projects.

RESPONSIBILITIES Ensuring all written content aligns with the brand's image and identity Editorial copy editing for Coordinating translations and proof-reading Ensuring impeccable product presentation and its evolution over time, working closely with digital design and performing market research Writing SEO-friendly product descriptions for e-commerce Crafting newsletters in accordance with the schedule of e-commerce launches or communication projects Creating and reviewing SEM campaigns copy and captions for paid social media campaigns Managing catalog attributes and product technical information KNOWLEDGE AND SKILLS Exceptional writing skills with the ability to craft engaging copyStrong attention to detailPassionate about trends and innovations in the digital and luxury spaceDeep understanding of luxury brands tone of voiceFlexibility to adapt and prioritize tasks in a fast-paced and dynamic environmentStrong interpersonal skills for effective collaboration with cross-functional teams, and different stakeholders (both internal and external)Familiarity with SEO, performance media channels and omni-channel communicationProactive, independent, creative and motivatedProficiency in Office suiteFluent in both English and Italian4-5 years of experience in copywriting, ideally in luxury or fashion industry