Building & Energy Transition - Segment Marketing - Segrate, Italia - Eaton Corporation

Eaton Corporation
Eaton Corporation
Azienda verificata
Segrate, Italia

1 mese fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione

EATON is looking for

Building & Energy Transition - Segment Marketing Manager

Location:
Segrate, Milan
Do you want to work for a global player, where we care about ethics, inclusion and diversity and our people?

Join Eaton and help us provide energy-efficient solutions that have a real impact on the environment. We make what matters work.


Eaton's Electrical Sector is a global leader with expertise in power distribution and circuit protection; backup power protection; control and automation; lighting and security; structural solutions and wiring devices; solutions for harsh and hazardous environments; and engineering services.

Eaton is positioned through its global solutions to answer today's most critical electrical power management challenges.


What you'll do:


The Segment Marketing Manager cooperates actively with relevant local sales teams and the local marketing team to agree on business strategies for supported industry segments (Playing To Win, Growth Framework), define segment ́s marketing strategy and target audiences (Integrated Campaigns), develop and execute a marketing plan to support the agreed long-term business strategies and achievement of marketing and sales profit plan ́s goals for the supported segment on the annual basis.

"Drive the execution and implementation of country/ cluster Playing To Win and Growth Framework sessions.
Develop, implement and follow up a Segment Marketing plan for the cluster/country aligned to the segment (Integrated Campaigns).

Responsible for Country Segment content support (technical prescription etc ), manage the digital content and support the management of customer data integrity together with digital marketing.

Ownership of the segment lead management process (lead generation and management, follow-up with sales, continuous improvement).
Deploy partner programs relevant for the segment.
Local project management of segment events.
Be the owner of the segment Media Buying campaigns (strategy and target definition, content localization/production, ROI analysis).
Be the PR spokesperson in targeted segment.
Drive content localization on country site page and segment SEO strategy implementation.
Manage the segment local budget in agreement with the marketing manager.
Define segment partner strategy and implement it with third party companies"


Qualifications:


  • Bachelor's or Master's degree, major in engineering, marketing, communications, business or related fields
  • At least 5 years of experience in B2B sales and/or marketing positions. Knowledge of the segment customer needs and purchase drivers. Understanding of the competitive advantages of Eaton portfolio to engage partners, consumers, local sales.
  • Previous experience in Energy Transition markets very beneficial. Selfstarter, result driven and digitally evolved. Experience working with international crossfunctional teams in a dynamic environment.
  • Fluent written and spoken English and Italian.

Skills:


  • Gather and analyze big data market information, Competitor analysis (e.g. winloss analysis for region or country) & country volumes & share. Takes initiative and instills confidence to customers. Time management. Very good numeracy and analytical skills including knowledge of reporting
  • Superior verbal and written communications skills and networking capabilities. Independent contributor, team worker.
  • Creative and enthusiast approach to problem solving.

What Eaton offers:


  • Permanent contract in fast growing global company


  • Learning & Development

  • We invest in our employees for the long term not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University


  • Inclusion & Diversity

  • Openness to diversity widens our access to the best talent. Inclusion allows us to engage that talent fully
LI- EC1

We are committed to ensuring equal employment opportunities for job applicants and employees.

Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.

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