Influence Marketing Specialist - Milano, Italia - We Are Social

We Are Social
We Are Social
Azienda verificata
Milano, Italia

4 settimane fa

Piero Bianchi

Inviato da:

Piero Bianchi

Reclutatore di talenti per beBee
Descrizione

We Are Social is a global creative agency, with more than 1000 people in 16 offices around the world, 200+ here in our Milan's office.

We deliver world-class creative campaigns and strategies based on social insights, for best-in-class brands.

At We Are Social we believe that teamwork and respect for everyone's contribution can lead to great results.

We believe that flexibility and the ability to adapt to changes by taking advantage of opportunities is a fundamental characteristic for achieving success.

And we also believe that always looking for new challenges and going beyond what is due is the right attitude to always do better.


Influence Marketing Team


Within the broader strategic department, the resource will be placed in the influencer marketing team, tasked with identifying, collaborating with, and managing partnerships with key influencers to promote client brands across social media platforms.

This team develops strategies to engage the target audience, creating authentic and compelling content that reflects the brand identity.

Additionally, in partnership with the Research & Insight Team, it monitors campaign performance and analyses data to optimise the effectiveness of influencer marketing activities.


Key Responsibilities

  • Constant and ongoing research of Creators, Talent, and Influencers, as well as major cases and projects related to the world of Influencer Marketing.
  • Develop a comprehensive understanding of the influencer marketing landscape and key trends across platforms, both locally and internationally.
  • Work closely with the creative department and actively participate in the creative brainstorming process
  • Conceptualize and implement creative campaigns with influencers, taking into account the target group, marketing goals, and budget planning.
  • Participate in client presentation and engagement initiatives to enhance the agency's overall expertise in the influencer domain.
  • In collaboration with the network and Research & Insight team, continually improve the measurement mechanics of influencer marketing projects.
  • Oversee research, contracts, and ongoing management of influencer marketing campaigns.
  • Conduct price negotiations, prepare briefings, and coordinate content.

Requirements:


  • Completed studies in media/communication sciences, marketing, business administration, or a related field.
  • 1 to 3 years of professional experience in influencer management/marketing, preferably in an agency context.
  • High affinity and passion for social media.
  • Intuition for current trends and developments.
  • Strong handson mentality.
  • Experience working with influencers and managing talent relationships.
  • Culturally connected with an obsession for pop culture.
  • Experience in creating content for social media and leading measurement efforts for social and/or influencer programs, including benchmark calibration and performance analysis.
  • Experience working with influencers on new or emerging platforms (TikTok, Twitch, etc.).

Benefits

  • Placement with an apprenticeship contract.
  • Ticket Restaurant at €5.29 for each working day.
  • Career Path Design quarterly review meetings and annual evaluations.
  • WAS Passport opportunity to work for two weeks per year in all offices within our network.
  • Bottom Up & Top Down professional training.
  • Mental Health, CSR, and Diversity & Inclusion activities.
  • Smart working up to 2 days per week.
  • You'll experience a young, creative, and dynamic environment, with an average age of 30 years.
  • We Are Social is an equal opportunity employer, we do not discriminate on the basis of race, colour, religion, sexual orientation, gender identity or national origin._
  • We promote the inclusion and work integration of people belonging to protected categories as regulated by Law 68/99._
  • This job opportunity is addressed to both sexes, in accordance with Laws 903/77._
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